CBS PITTSBURGH (KDKA-TV) DEBUTS NEXT-GENERATION AR/VR NEWS STUDIO, BRINGING IMMERSIVE STORYTELLING TO PITTSBURGH

CBS PITTSBURGH (KDKA-TV) DEBUTS NEXT-GENERATION AR/VR NEWS STUDIO, BRINGING IMMERSIVE STORYTELLING TO PITTSBURGH

CBS Pittsburgh is the 13th CBS-owned Station to Integrate Technology

Photo Courtesy: CBS Pittsburgh

KDKA Meteorologist Ray Petelin reporting live inside the AR/VR news studio

PITTSBURGH - Aug. 11, 2026 - CBS Pittsburgh (KDKA-TV) successfully debuted the region's first state-of-the-art Augmented Reality and Virtual Reality (AR/VR) news studio during its 4 PM newscast with anchor Kristine Sorensen, and meteorologists Mary Ours and Ray Petelin, bringing a new generation of immersive storytelling technology to audiences across the Pittsburgh region.

"Our new AR/VR technology helps us bring complex stories to life in ways that are more engaging and easier for viewers to understand," said Julie Eisenman, president and general manager, CBS Pittsburgh. "Whether we're tracking severe weather, explaining breaking news developments or covering major community events, these advanced visual tools help us tell stories with greater clarity and context. It's an investment in innovation that strengthens our ability to inform and serve viewers across the Pittsburgh region."

With the debut of its new AR/VR studio, CBS Pittsburgh has become the 13th CBS station to integrate this technology into its news operations, further expanding CBS Stations' commitment and investment in the future of local news and immersive storytelling.

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Media Contact:

Elita Fielder Adjei

SVP, Communications, CBS Television Stations

[email protected]