LinkedIn Ads Agency Certification: What it means for...

• New "Agency Certification" credential helps marketers identify agencies with LinkedIn Ads expertise

• With LinkedIn Ads delivering 121% ROAS among major ad networks, certified agencies are best positioned to help marketers turn that performance into real business results

Marketers are under more pressure than ever to prove performance and justify every investment. As expectations rise, it's becoming increasingly critical for brands to trust that their agency partners have the expertise to deliver the outcomes, not just the tactics.

That's why LinkedIn is introducing LinkedIn Ads Agency Certification. This new credential gives marketers a clear way to identify agencies with proven LinkedIn Ads experience, while helping agencies make their capabilities and impact more visible to the clients they serve.

Why does agency certification matter when choosing a partner?

When performance expectations are high, execution matters. With LinkedIn Ads proven to deliver the highest return on ad spend (ROAS) (121%) among major ad networks*, marketers need agency partners who know how to turn that performance potential into meaningful outcomes - making this a credential that carries real weight.

What Is LinkedIn Ads Agency Certification?

LinkedIn Ads Agency Certification is a program that recognizes agencies with demonstrated expertise in LinkedIn Ads and a commitment to delivering strong results through platform-aligned best practices. The certification is designed to help agencies signal trusted expertise in LinkedIn advertising and strengthen how they show up in the B2B buying process. Certified agencies are better positioned to:

• Stand out in competitive pitches and RFPs

• Demonstrate their ability to deliver real business outcomes on LinkedIn

• Build trust with clients earlier in the decision-making process

What does this mean for agencies?

• A credential clients can trust: Advertisers increasingly look for proof of capabilities when evaluating agency partners. This certification gives clients confidence and signals that the agency team meets LinkedIn's standards for platform knowledge and best practices.

• A straightforward path to getting certified: Agencies earn this badge by meeting a defined set of requirements, including Business Manager setup, invoicing readiness, and completion of key LinkedIn Marketing Academy certifications, all designed to fit into existing workflows without requiring a separate initiative or dedicated resources.

• Tools to showcase expertise and grow your business: LinkedIn Ads Certified agencies receive an official certification badge, approved client communication language, messaging rights, and a ready-to-use communications kit, plus ongoing recognition through LinkedIn-led marketing campaigns and industry spotlight moments.

"As expectations for performance, accountability, and skill continue to rise, clear and trusted signals of capability are more important than ever," said Matt Derella, Vice President of LinkedIn Marketing Solutions. "The LinkedIn Ads Agency Certification sets a new standard for platform expertise. It gives agencies a credible way to demonstrate their impact, while helping marketers identify agencies that can drive meaningful results."

How can an agency get certified?

Agencies can apply for LinkedIn Ads Agency Certification by meeting program eligibility criteria and submitting an application here.

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* Dreamdata Benchmarks Report, 2026