10/10/2024 | Press release | Distributed by Public on 10/09/2024 23:16
By Emmanuel Sevray, VP Sales
With a growing network sector, flourishing digital landscape, and exciting growth targets, there's never been a better time to expand your business to Italy.
Italy has long been known for its rich history, culture, cuisine, and natural beauty. But beyond tourism, Italy is an economic powerhouse and a growing player in the global tech scene. In recent years the country has experienced impressive growth, emerging as one of the largest economies in Europe.
Now Italy is at an exciting inflection point with its expanding cloud market, offering the perfect chance for businesses to modernize their operations and add a competitive edge to their presence in the European market.
Whether you're an enterprise trying to grow internationally or a small-medium sized business searching for new market opportunities, Italy's immense potential is waiting to be harnessed. And for companies already in Italy, their cloud capabilities are expanding quickly.
Italy is one of the largest economies in Europe-and the world-with a GDP of over $2 trillion. This number is forecast to continue growing, with real GDP projected to increase by a YoY total of 1.2% in 2025. Infrastructure providers are looking to the business hub of Milan as a priority, bringing in over 440 million euros of the country's GDP. As Italy's most populated city, Rome trails behind at just over 212 million euros.
According to Hit Horizons , Italy's most popular industry is services, with just over 25% total market share. Retail, finance, construction, and manufacturing are also highly profitable sectors.
AWS Italy reports that currently, only 39% of Italian companies have taken up key technologies such as the cloud, but the Italian Government is committed to increasing digital adoption. As an appealing target for cloud and infrastructure providers, Milan is expected to lead the growth, followed by Rome.
Millions of euros have been dedicated to enabling and facilitating nationwide digital transformation in the areas of:
Italy's public cloud market is already thriving, and is expected to reach a worth of more than €6.4 billion by 2027. Systems integrators and managed service providers are also widespread, and are a highly popular component of local business architectures. This cloud market is set to grow and expand alongside its supporting infrastructure.
According to Mordor Intelligence, the Italian data center construction market is set to hit several major milestones by 2029:
Many Italian enterprises are choosing hybrid cloud to modernize legacy applications, while leveraging public cloud for new application development. As infrastructure allows, multicloud architectures are expected to skyrocket in popularity with local enterprises so they can avoid vendor lock-in and optimize costs, security, and performance. To manage the growing complexity these architectures bring, such configurations also prompt a need for cloud management tools that can help these local businesses scale.
CSP name |
% of market |
CSP name |
% of market |
AWS |
26 |
IBM Cloud |
2 |
Microsoft |
18 |
Alibaba Cloud |
2 |
|
9 |
Huawei |
2 |
Oracle |
7 |
SAP |
2 |
Other |
32 |
32% of the market is served by approximately 60 cloud computing companies. The top five are Ariserver, Rackone, Seeweb.it, Aruba.it, and Hyve.com. |
There is no shortage of benefits to choosing Italy as your next business expansion point. The country's market opportunities are set to flourish in the next five years, making it an ideal testbed for new products and services.
Capitalizing on these trends early will give early entrants a stronghold on the market, bring their services to a growing economy, leverage international business opportunities, increase their revenue, and accelerate their digital transformation.
It might seem overwhelming to break into the Italian networking landscape - but what if someone else had already done the hard work for you?
Whether you're an Italian business looking to future-proof your network or a global enterprise ready to leverage all the benefits of expanding to Italy, the fastest way to get started is to use a Network as a Service (NaaS) provider with global availability, like Megaport.
Megaport enabled locations are now available in Italy through leading data center providers like AtlasEdge, Data4, Equinix, and Retelit, so you can start networking there in minutes.
When you connect to Italy via Megaport, you'll get:
Partnering with a vendor-neutral network infrastructure provider like Megaport launches your organization in the local market in just a few clicks, so you're primed to harness the vast digital landscape and watch your business flourish.
Our team of local experts can help you kick off your business expansion in Italy. Reach out today.