09/08/2025 | Ohio Recognizes 988 Day: A National Call to Prioritize Mental Health and Crisis Support

(COLUMBUS, OH) -- Today marks 988 Day, a national day of awareness and action to promote the 988 Suicide and Crisis Lifeline, a vital resource that connects Ohioans experiencing a mental health or substance use crisis with free, confidential support 24/7. Local, state, and national events - including community mental health fairs, training sessions, webinars, and social media campaigns - will be held today and throughout the week using the hashtag #988Day.

"988 is saving lives," said Ohio Governor Mike DeWine. "Today is about reminding Ohioans that they are not alone, and that there is immediate help available. The more we can do to promote this lifesaving resource, the more Ohioans we can connect to the mental health support they need."

In Ohio, 988 is administered by the Ohio Department of Mental Health and Addiction Services (OhioMHAS) through an in-state network of 988 contact centers that provide coverage to residents in all 88 counties. "988 Day is more than just a reminder that help is only three digits away," said OhioMHAS Director LeeAnne Cornyn. "It's a call to action to help combat the stigma surrounding mental health, highlight the vital support the Lifeline provides, and a reminder to all Ohioans that they are not alone."

This year's theme, "Compassionate Help. Anytime. Anywhere." focuses on three key messages:

• Know the Number: 988 is the easy-to-remember number for emotional, mental health, substance use, and suicide crises. It's free, confidential, and available to Ohioans in all 88 counties.
• Spread the Word: Ohioans are encouraged to share the 988 number with their communities, families, and friends. The more people know, the more lives can be saved.
• Support the System: Communities, leaders, and organizations are encouraged to support and invest in crisis response systems and mental health services to ensure 988 continues to serve all who need it.

Since launching in 2022, Ohio's trained call center specialists have responded to more than 617,000 calls, texts, and chats, and are currently averaging more than 23,000 contacts per month. Ohio 988 administrators attribute much of the growth in usage of the Lifeline to a combination of a statewide awareness campaign and local, grassroots efforts. In fact, according to a new survey commissioned by OhioMHAS to help measure the impact of a year-long, multi-media campaign, 53% of Ohioans expressed familiarity with the service compared to just 36% when the campaign launched.

"We are proud to surpass our initial goal of 50% and interpret these results as a clear sign that our message is hitting the mark with Ohioans," said Director Cornyn. "While this milestone is certainly worth celebrating, there is still much work ahead to reach all Ohioans. Our commitment to making 988 a household number for anyone in crisis remains stronger than ever."

State officials also expressed gratitude to the wide range of local partners - including county mental health and recovery boards, community-based behavioral health service providers, local prevention coalitions, and mental health advocacy organizations - for their efforts to promote the Lifeline through strategically-placed 988 signage, advertising, and other creative grassroots efforts.

To help achieve even greater awareness, Ohioans are encouraged to check out the Ohio 988 Materials Generator where they can create customized posters, flyers, and other community education resources. They can also visit the 988 Ohio Store to purchase 988-themed apparel and accessories. Learn more at 988.ohio.gov.

If you or someone you know is in crisis, call or text 988 or visit 988Lifeline.org for 24/7, confidential support.

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OhioMHAS Contact: Eric Wandersleben, Director of Media Relations and Outreach [email protected] | 614.359.6754