Ralph Lauren introduces Ask Ralph, a new shopping experience powered by Microsoft Azure OpenAI

Over the past few years, AI has seamlessly woven itself into the fabric of our daily routines, transforming the ways we access information and organize our lives. From intelligent search engines to virtual assistants that help us plan trips, AI is behind the effortless convenience we now expect.

It's also transforming the way we shop. Increasingly, we're embracing AI shopping tools that more easily help us find products. But that's just the start of what conversational commerce can do. Just like consumers want in store, online they're seeking recommendations that reflect their sense of personal style.

Enter Ask Ralph, a new AI-powered styling companion that not only helps with product discovery but also inspires consumers with Ralph Lauren's unique and iconic take on style.

Ask Ralph: A style companion powered by AI

Ask Ralph is a conversational AI shopping experience built on Azure OpenAI and available in the Ralph Lauren app in the US. You can interact with Ask Ralph just like you would a stylist in a Ralph Lauren store by asking simple, conversational questions or using prompts to find the perfect look for any occasion.

Whether you're refreshing your wardrobe for fall or wondering what to wear to a concert in the park, Ask Ralph responds with curated, fully stylized, visually displayed, and shoppable outfits from across the Polo Ralph Lauren brand, tailored to your unique prompts.

The delight of conversational commerce

Ask Ralph is part of a broader movement-one where AI doesn't just assist, it inspires.

Using natural language, Ask Ralph interprets open-ended prompts, asks clarifying questions, and delivers beautifully visualized outfit recommendations that are tailored to your query-all based on Ralph Lauren's real-time available inventory.

Built for the future, grounded in legacy

For nearly 60 years, Ralph Lauren has been a pioneer in creating transportive and cinematic retail experiences. Twenty-five years ago, Microsoft and Ralph Lauren teamed up to launch one of fashion's first e-commerce platforms, setting an industry standard-and now, together, we are again redefining the shopping experience with Ask Ralph.

As Naveen Seshadri, Ralph Lauren's Chief Digital Officer, shared in a recent interview, "At Ralph Lauren, our focus is always on the consumer. We harness innovative technologies to create an elevated, personalized experience that draws customers into Ralph's iconic world at every interaction. The launch of Ask Ralph is a continuation of that commitment."

To hear more from Naveen on the vision behind Ask Ralph, watch the Ralph Lauren customer video.

Agentic AI: The new frontier

Ask Ralph is powered by Azure's agentic AI capabilities-intelligent systems that plan, reason, and act. These agents are transforming retail by enabling immersive, personalized experiences at scale.

"At Ralph Lauren, our focus is always on the consumer. We harness innovative technologies to create an elevated, personalized experience that draws customers into Ralph's iconic world at every interaction. The launch of Ask Ralph is a continuation of that commitment."

-Naveen Seshadri, Chief Digital Officer at Ralph Lauren

Confidence, creativity, connection

At its heart, Ask Ralph is about inspiration. It's about helping people find new ways to express their personal style.

This is just the beginning for Ask Ralph, which will continue to evolve with new features and offerings to offer an even more personalized experience, as well as expand across markets, platforms, and additional Ralph Lauren brands.

With Azure AI, retailers have the power to build immersive, intelligent shopping experiences that scale, adapt, and inspire. Whether you're looking to personalize customer journeys, optimize inventory, or empower your workforce, Microsoft's AI platform is ready to help you innovate with confidence.

Join us for an AI.deation workshop to explore how agentic AI can elevate your business-from concept to production. Let's co-create the future of retail, one conversation at a time.

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