NYC Health + Hospitals’ NYC Care Program Launches Light the Way Truck to Promote Health Care Access

NYC Health + Hospitals' NYC Care Program Launches Light the Way Truck to Promote Health Care Access

The truck will travel across the five boroughs to encourage NYC Care-eligible New Yorkers to enroll and access health care

NYC Health + Hospitals' NYC Care is a health care access program available to all New Yorkers regardless of one's immigration status or ability to pay

Nov 10, 2025

NYC Health + Hospitals' NYC Care program today announced the launch of the Light the Way Truck, which will make over 30 stops at events and busy areas across the city to hand out flyers and NYC Care giveaways. The team will encourage New Yorkers to enroll in NYC Care and spread the word to their friends and family, while helping New Yorkers become more familiar with nearby NYC Health + Hospitals and Gotham Health facilities where they can access care through the program. Over 12 days, the truck will travel to neighborhoods across the five boroughs, including Chinatown, Tompkinsville, Elmhurst, Midwood, and Longwood. The truck will build on the program's extensive marketing currently underway, which includes subway, bus, digital, TV, radio, and newspaper ads. The new video ad for the campaign is available here, and New Yorkers are encouraged to help spread the word about the campaign through a new social media toolkit, accessible here.

"With the launch of the Light the Waytruck, we can spread the message of health care for all to even more neighborhoods across the five boroughs," said Jonathan Jiménez, MD, MPH, Executive Director of NYC Care from NYC Health + Hospitals. "This bold new outreach tool is part of the multi-faceted strategy already in place to connect New Yorkers to the program, including a citywide advertising campaign, partnerships with 20 community-based organizations, and tabling events across the city, among others. To learn more about the program, visit NYCCare.NYC and stay tuned on our social media channels @NYCHealthSystem to see when the truck is in your neighborhood."

"The NYC Care Light the Way truck is a great example of how the City is showing up for New Yorkers - bringing important information about free and low-cost health care right into our neighborhoods," said Community Affairs Unit Commissioner Fred Kreizman. "By being out in the community, especially in immigrant communities that have historically faced barriers to care, this effort helps ensure every New Yorker can access the services they need to stay healthy. CAU is proud to support NYC Care's efforts to light the way toward a healthier, more equitable city for all."

"We at COPO are proud to partner with NYC Care for the Light the Way truck initiative, bringing critical outreach right into the neighborhoods we serve," said Mohammad Razvi, CEO of Council of Peoples Organization. "Every time that truck rolls up, it sends a clear message: help is on the way, and you don't have to go far to find it. For many of our neighbors - immigrants, seniors, families working hard every day to build better lives in Brooklyn, awareness is the first step toward access. The more we shine a light on programs like NYC Care, the more barriers we dismantle. Together we are strengthening our community's health and resilience. When one of us is supported, all of us move forward. We thank NYC Care for this outreach, and look forward to standing side by side, at the food distribution on November 21st and beyond."

NYC Care has more than 139,000 active members and has provided over one million primary care appointments. In fiscal year 2025 alone, NYC Care members completed 62,936 women's health, 54,132 eye specialist, 39,667 behavioral health, 25,642 dermatology, 23,258 cardiology, and 19,725 cancer care appointments. A study published in 2024 in the Journal of General Internal Medicine found that new NYC Care members had the same health care engagement and chronic disease control as new Medicaid enrollees- demonstrating the health equity achieved through the program. NYC Care's community-based organization partners have reached over 1.4 million New Yorkers, scheduled over 62,000 enrollment appointments, and facilitated over 19,000 direct enrollments. From inaugurating a new durable medical equipment benefit to developing a multi-lingual video series about the program and deploying regular public awareness campaigns, NYC Care continues to champion health care for all New Yorkers.

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About NYC Health + HospitalsNYC Health + Hospitals is the largest municipal health care system in the nation serving more than a million New Yorkers annually in more than 70 patient care locations across the city's five boroughs. A robust network of outpatient, neighborhood-based primary and specialty care centers anchors care coordination with the system's trauma centers, nursing homes, post-acute care centers, home care agency, and MetroPlusHealth-all supported by 11 essential hospitals. Its diverse workforce of more than 46,000 employees is uniquely focused on empowering New Yorkers, without exception, to live the healthiest life possible. For more information, visit https://www.nychealthandhospitals.org and stay connected on Facebook, Twitter, Instagram and LinkedIn.

About NYC Care
NYC Care is a health care access program that provides comprehensive and low or no-cost healthcare services through NYC Health + Hospitals for New Yorkers who cannot afford or are ineligible for health insurance. NYC Care provides a membership card, 24/7 customer service, access to comprehensive and affordable healthcare services, like primary care, mental health services, and sexual and reproductive healthcare, low-cost medications, and member materials in multiple languages - regardless of your immigration status or ability to pay. Call 646-NYC-CARE (646-692-2273) or visit NYCCare.NYC to learn more and sign up today - privacy and confidentiality guaranteed.