In 2025, These SaaS Landing Pages Are My Go-To for Inspiration

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The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friend's recommendation. And if you're one of the lucky ones, they may even seek out your brand's landing page looking for more.

Easy, right? You got them on your website, they're sure to buy now! (Except it's usually not that simple.)

If your landing page doesn't present your service or product value well enough, you could be losing out on traffic simply because your team's UI/UX could use a facelift.

And it's even tougher to sell your brand when you're selling a SaaS software service, where you can't just flash a tangible product, and instead need to highlight features and use cases on your website.

Luckily, today, I'll walk you through some of the best SaaS landing pages I've come across, why each one is effective, and leave you with some inspiration for own site. Let's dive in.

Table of Contents

• SaaS Landing Page Examples We Love
• Elements of a Great SaaS Landing Page
• What makes SaaS landing pages unique?
• Help Your Landing Page Land with Your Customers

Elements of a Great SaaS Landing Page

Some key components make up an effective landing page, here's a few that your business should prioritize:

• A compelling headline: A strong, clear headline that immediately communicates the main benefit or purpose of the software, capturing the visitor's attention.
• Social proof & trust signals: Security badges, privacy assurances, or money-back guarantees that help reduce hesitation and reassure visitors about their decision to engage with the service.
• Features & benefits: A focused section that outlines the main features of the software and the specific benefits they deliver to users, often presented with icons or bullet points for clarity.
• Minimal navigation: A streamlined navigation structure keeps the visitor focused on the key message and reduces distractions, often by limiting options to essential links only.

• Pricing & contact information: Users who may have questions or require further information can easily access support or contact details. If applicable, a transparent pricing section explains different plans and pricing tiers to help potential customers understand their options.
• Clear call-to-action (CTA): Prominently placed CTA buttons that guide visitors toward taking the next step, such as "Sign Up for Free," "Start Your Trial," or "Request a Demo."

What makes SaaS landing pages unique?

SaaS landing pages are unique because they are specifically tailored to promote software services delivered over the internet. Here are some elements that make them distinct:

1. Focus on Features and Benefits: Unlike traditional product pages, SaaS landing pages emphasize the software's features and the benefits they bring to the user, often relating to productivity, efficiency, or cost savings.
2. Demonstrating the Experience: Because SaaS products are intangible and rely heavily on the user experience, these landing pages often incorporate live demos, interactive elements, or video walkthroughs to help potential customers visualize how the software works.
3. Subscription Model Promotion: SaaS products are typically sold on a subscription basis. The landing pages often include pricing models that illustrate different subscription tiers, including details on features available at each level.
4. Conversion-Oriented Design: SaaS landing pages are meticulously designed to convert visitors into users quickly. This includes strategically placed call-to-action (CTA) buttons, such as "Start Your Free Trial," which are clear, appealing, and actionable.
5. User Testimonials and Case Studies: To build trust and credibility, these pages often feature testimonials from satisfied customers or detailed case studies that demonstrate successful use cases of the software.
6. Scalability Aspects: SaaS offerings are known for scalability. Landing pages frequently emphasize how the software can grow with the business, adapt to various needs, and provide continuous updates and support.
7. Technical and Industry-Specific Content: They often address specific technical aspects or industry challenges, speaking directly to an audience that is usually more informed about technology-related solutions.
8. SEO and Targeted Traffic Optimization: These landing pages often employ SEO strategies to attract targeted traffic inclined to seek digital solutions, further enhancing conversion rates.

These elements combine to create a marketing tool uniquely suited to the SaaS business model, focusing on quick, efficient conversion of visitors into trial users or paying customers while effectively communicating the SaaS product's value.

So with all these qualities in mind, let's review some of my favorite examples of successful SaaS landing pages.

1. HubSpot

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Not to toot our horns, but we didn't gain 228,000+ loyal customers without nailing down a cohesive look and value proposition.

What I like: HubSpot leads with trust and emphasizes the significance of that by showing a carousel of happy customers it's worked with. Beyond that, viewers who scroll down are then greeted with real statistics on how they can expect HubSpot software to improve their goals through figures like web traffic, inbound leads, lead generation, and more.

2. Shopify

Shopify is an ecommerce SaaS company, and its creative and jam-packed landing page shows customers that it can support your business - no matter the type of business it is.

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What I like: This landing page is dynamic in more ways than one. My eyes are drawn from a 3D model of a cash register to a shifting customer segmentation graph to the front-and-center video of entrepreneurs "building the next global empire."

3. Adobe

While we all know Adobe has a large catalog of services, its SaaS landing page presents it in a colorful, quick, and easy way.

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What I like: Using terms like "More artwork. Less busywork." leans into the value that Adobe is providing, instead of listing features outright, and even I wanted to learn more about the features that provide that value myself.

4. Okta

Okta is an identity and access management company and it can't be any clearer about it than on its landing page.

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What I Like: The use of imagery alluding to fingerprint scanning, and 2-step verification capabilities lets potential customers know that they, too, can get fast and secure access to their website - and even with the offer of a free trail to start.

5. Squarespace

At first glance, you may think Squarespace is a landing page for glass art? But when you know it's actually a website builder software, you can see its painting a story for customers.

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What I like: Squarespace leads viewers to imagine a scenario in which they'd want to use its service with a strikingly colorful image of a glass artist's works. I think this makes for a highly effective landing page because the look and feel of the example website match the setting we've been shown.

Squarespace simply leads with a CTA that specifically says, "Get started," with no purchase necessary to begin - a unique and pressure-free introduction to a SaaS brand.

6. Asana

This SaaS company is a work management platform with a clean and clear landing page that encourages customer to learn more about it.

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What I like: Asana presents its CTA front and center, along with the ability for potential customers to request a demo, all above an informative video explaining its work management software. Couple that with a color palette that matches my own wardrobe, I'm a bit biased when I say I enjoy this SaaS landing page.

7. Zoom

One of the most popular videotelephony software programs available, and its landing page shows that the brand knows it.

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What I like: This landing page wastes no time drawing me in by presenting its capabilities and AI companion. While almost everybody in a job or organization knows of the company name - they may not know all the real-life applications.

8. Bonterra

Bonterra is nonprofit software for social impact, and its landing page highlights all the good it has done for various organizations and foundations.

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What I like: The company leads with trust figures showing the number of "lives touched" through its software and years in service to enhancing feel-good programs. This social proof and emphasis on ethical funding drew me in, and I'm sure it ill draw you in, too.

9. Gynger

Tech payments are made easy by Gynger, the first AI-powered payments platform, and its landing page is top-notch.

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What I like: With its inviting hues of green and cool toned yellow, the aesthetic and chic landing page for Gynger feels inviting. Coupled with its compatible vendors carousel, viewers are given a clear view of what their financing tech can look like from first click.

10. Enfusion

This cloud-native SaaS platform simplifies investment management operations, and its landing page simplifies how it's done on the first click.

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What I like: Leading with a good hook gets readers interested, and Enfusion provides an in-depth summary of the investment management operations it can provide for various customers.

11. Tarro

Tarro provides AI technology to better serve restaurant owners with a means of managing phone orders, delivery, marketing - all outlined very well through its landing page.

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What I like: The proof is in the pudding with Tarro's SaaS landing page - or moreso with its eye-catching statistics. Its opening headline sounds enticing, but when you look down the page and are greeted with real percentages of increased revenue, savings, and order accuracy, it's hard not to be interested.

12. Dropbox

Dropbox is a cloud storage service that allows users to store, share, and access files with no frills - and its landing page let's customers know just that.

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What I like: Short and sweet is what I think of when I see Dropbox's landing page. Its opening statement outlines it as a Dash for Business and shows an animation on how your business can sort and organize documents according to your needs. This page proves that you don't need to be flashy to be effective.

Help Your Landing Page Land with Your Customers

There's no single formula for creating the most engaging SaaS landing page, but I hope that you found some inspiration and insight to help you customize yours to your audience's liking.

Topics: Landing Page Design

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