8 Best SEO Audit Tools to Boost Performance (Free & Paid)

SEO audit tools uncover issues that might be holding your website back from achieving higher search engine rankings.

To help you choose the right SEO audit tool for your needs, let's go over some tips and our top eight SEO audit software picks.

You should consider three main factors when choosing an SEO audit tool:

1. Features: Some tools only focus on a specific set of issues (e.g., technical SEO issues), while others check for a wide variety of SEO issues. Make sure the tool you choose can check for the types of issues you're looking to address.
2. Ease of use: Prioritize tools with an intuitive, user-friendly interface and a healthy amount of support documentation. This way, it'll be easier to get up to speed (especially if you have other team members).
3. Pricing: Make sure you set a budget before you start looking for a new tool. And prioritize software solutions that offer free trials that let you test them out.

Software	Best for	Pricing
Site Audit	Doing detailed audits that contain comprehensive recommendations	Pro ($139.95/month) Guru ($249.95/month) Business ($499.95/month)
On Page SEO Checker	Fixing on-page SEO issues	Pro ($139.95/month) Guru ($249.95/month) Business ($499.95/month)
Google Search Console	Finding Google-specific issues and metrics	Free
Screaming Frog SEO Spider	Crawling and auditing large websites	$259/year
SE Ranking	Learning about new issues as soon as they arise	Essential ($65/month) Pro ($119/month) Business ($259/month)
Morningscore	Conducting regular, automated website crawls	Lite ($49/month) Business ($69/month) Pro ($129/month) Premium ($259/month)
JetOctopus	SEO agencies and ecommerce websites	Starts at $276/month
SEO Pro	Getting a quick overview of major SEO issues	Free

1. Site Audit

Semrush's Site Audit tool checks your website for more than 140 on-page and technical SEO issues, including crawlability and indexability issues, redirect issues, and broken links.

The tool lets you customize SEO site audits based on your needs.

You can choose the audit scope (e.g., root domain only, subdomains, etc.) and the user agent the crawl relies on. And specify that you want to include or exclude specific URLs.

There's also an option to schedule regular weekly or monthly audits.

Once Site Audit completes an audit, it generates a detailed report you can review to go over all the issues detected. And get detailed explanations for how to fix each issue.

Pricing

You can use Site Audit to crawl 100 pages per month with a free account. Or choose a free 14-day trial to test it out even more.

The tool is available on the following paid Semrush plans:

• Pro ($139.95/month)
• Guru ($249.95/month)
• Business ($499.95/month)

2. On Page SEO Checker

Semrush's On Page SEO Checker analyzes your website for on-page SEO issues (like overusing keywords, thin content, etc.) and provides a detailed report with recommendations for how to improve.

Once the tool generates a report, scroll down to the "Top pages to optimize" section to see a list of high-priority pages you should focus on first.

Or visit the "Optimization Ideas" tab to see a list of all recommendations you can implement to improve your site's on-page SEO.

You can also monitor how your on-page SEO is improving over time by reviewing the "Idea Tasks" tab.

Pricing

Try out the On Page SEO Checker with a free account or a free 14-day trial.

The tool is available on the following plans:

• Pro ($139.95/month)
• Guru ($249.95/month)
• Business ($499.95/month)

3. Google Search Console

Google Search Console is a free tool from Google that allows you to measure your site's search traffic and identify and fix technical SEO issues.

You can use it to check if Google has indexed your pages, submit your XML sitemap to Google, and monitor your Core Web Vitals (which measure how user-friendly your site is).

It also includes a URL inspection tool that can help you understand how Google sees a particular page. And find any issues that might prevent the page from being indexed.

Pricing

Google Search Console is free.

4. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a desktop app that crawls your website and checks it for common SEO issues like broken links, redirect issues, and duplicate content.

The tool integrates with Google Analytics and Google Search Console, allowing you to fetch performance data for each analyzed URL. And perform a more in-depth analysis.

You also have the option to schedule crawls to be performed at specified intervals. And automatically export crawl data to generate reports on the fly.

Pricing

Screaming Frog SEO Spider offers a limited free version. The paid version costs $259/year.

5. SE Ranking

SE Ranking's Website Audit tool lets you analyze up to 150,000 pages per project and allows you to compare multiple reports side by side to gauge progress.

Once an audit is complete, the tool provides you with a detailed report that outlines all the issues and includes tips on how to address them.

It will give you an overall health score for your site (out of 100). And highlight the top issues you should address as soon as possible.

SE Ranking also notifies you about unoptimized files on your site that need attention.

Pricing

SE Ranking's free trial lets you try out the software for 14 days. Paid plans include:

• Essential ($65/month)
• Pro ($119/month)
• Business ($259/month)

6. Morningscore

Morningscore offers a suite of features for improving a website's search visibility and can be used to find on-page SEO, technical SEO, and backlink-related issues.

The software includes an intuitive dashboard that allows you to see your website's SEO issues at a glance. And offers step-by-step instructions on how to address each problem.

There's also an issue severity score metric that helps you prioritize what items to address first.

And Morningscore's automatic crawl feature will routinely check your website for issues.

Pricing

You can use Morningscore's 14-day free trial to see if the platform is the right fit for you.

The pricing for paid plans is as follows:

• Lite ($49/month)
• Business ($69/month)
• Pro ($129/month)
• Premium ($259/month)

7. JetOctopus

JetOctopus is SEO audit software designed for agencies and large ecommerce websites that have many pages to evaluate.

The software crawls your site and analyzes your website's log files to create a comprehensive report.

JetOctopus offers insights related to technical and on-page SEO issues, including broken links, page speed issues, and more.

The tool also allows you to set up alerts to let you know as soon as there's an issue you need to address. And has an option to work with an expert who can provide guidance.

Pricing

JetOctopus' pricing depends on the number of pages you need to have crawled every month.

Plans start at $276/month (billed annually).

8. SEO Pro

SEO Pro is a free extension for Google Chrome that allows you to spot indexing, canonicalization, redirect, and schema markup issues.

It can give you a quick overview of on-page SEO elements (such as title tags and meta descriptions) for any URL you visit. Which can help you identify issues for individual pages quickly.

You can also use SEO Pro to check your Core Web Vitals.

And the tool separates issues into different tabs to help you stay organized.

Pricing

The SEO Pro extension is available for free.

Start Doing SEO Audits for Your Website

Finding the right SEO audit tool(s) makes it easier to find and address issues before they become even bigger problems.

If you're still having trouble deciding which option is right for you, consider signing up for a free Semrush trial. Because it allows you to thoroughly test two options.

Sign up today.

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