Svoboda Capital Partners LLC Hires John L. Simpson as Partner

Chicago, IL - June 28, 2021 - Svoboda Capital Partners LLC ("SC") is pleased to announce that John L. Simpson has joined the firm as a Partner.

"Having John Simpson join us as a Partner is very exciting for our SC team. Like our Operating Partners Andy Albert and Tom Brooker that have previously served as CEO's of businesses, John's leadership as CEO of One North Interactive during our "investment partnership" together highlighted his great leadership ability and superb knowledge of digital services, strategy and software. John's addition solidifies SC's significant and growing reputation in the digital services niche," commented SC co-founder John Svoboda. Simpson will assist SC portfolio companies with business strategy, sales effectiveness and CEO mentoring, and will also source, evaluate and lead potential investment opportunities.

Prior to joining SC, Simpson was the co-founder and CEO of One North Interactive ("One North"), a leading digital marketing agency. John led the management buyout of Hubbard One from Thomson Reuters to create One North, and guided the business through its growth phases, recapitalization with SC, and eventual sale to TEKsystems. Prior to the formation of One North, John held a variety of growth-oriented leadership positions with Thomson Reuters, where he focused on the digital software and services space. John began his career at Accenture and holds an MBA from Northwestern University's Kellogg School of Management and a BA from Vanderbilt University.