Auto Care Association Announces Jay Baer as a 2026 Auto Care Connect Keynote Speaker

Baer brings more than three decades of experience helping organizations grow by improving how they serve and engage customers. Over the course of his career, he has advised more than 700 iconic global brands, including Nike, Oracle, Salesforce, Bentley and The United Nations, on strategies to earn customer loyalty and drive sustainable growth.

A seventh-generation entrepreneur, Baer is the author of seven best-selling books focused on marketing and customer experience and has founded five multimillion-dollar companies. He is an inductee into the Professional Speaking Hall of Fame and travels worldwide delivering practical, data-driven insights to business leaders across industries.

In addition to his speaking and advisory work, Baer has been recognized as a Global Guru in internet marketing and customer experience for three consecutive years. He has hosted more than 800 podcast episodes and created seven shows, including Social Pros, which was twice named the No. 1 marketing podcast.

Known for blending sharp insights with an engaging, relatable style, Baer brings a unique perspective shaped by his passion for cutting through red tape and focusing on what matters most to customers. He is also widely followed on social media for his creative content, including his work as the world's No. 2 tequila influencer.

Auto Care Connect 2026 will bring together aftermarket leaders, innovators and decision-makers for education, collaboration and forward-looking discussions on the future of the industry. The event will take place May 11-14, 2026, in Atlanta, Georgia.