Graphic Packaging Holding Company
10/08/2026 | Press release | Distributed by Public on 10/08/2026 22:18
Webinar: From Consumer Sentiment to Shelf Impact — Packaging Strategies for 2027
Webinar: From Consumer Sentiment to Shelf Impact - Packaging Strategies for 2027
November 12, 2026
NielsenIQ Expert Kaleigh Theriault on the Consumer Behaviors Shaping Packaging in 2027 and Beyond
Date: Thursday, November 12, 2026
Time: 11:00 EST | 16:00 GMT | 17:00 CET
Understanding where consumers are headed is essential for building winning brands. Join us as we explore the economic outlook shaping consumer behavior in 2027, including evolving perceptions of financial wellbeing, changing spending habits, and what these shifts mean for CPG brands and retailers.
From there, we'll dive into the growing influence of packaging as a strategic business asset. Through cutting-edge research and inspiring examples from award-winning designs, you'll learn how packaging can do more than stand out on the shelf. It can strengthen brand connections, elevate the shopper experience, and drive measurable business results.
Walk away with actionable insights to help transform packaging from a cost center into a competitive advantage, including:
- The economic outlook shaping consumer behavior in 2027
- Evolving perceptions of financial wellbeing
- Changing spending habits
- What these shifts mean for CPG brands and retailers
Our Agenda
Introduction & Welcome: Shelbey Esposito, Graphic Packaging
Keynote speaker: Kaleigh Theriault, Nielsen IQ
Product Case Studies: Roxanne McSpadden, Philipp Eißner, Graphic Packaging
Webinar Speakers
Kaleigh Theriault
Director of Thought Leadership, NielsenIQ
Kaleigh brings 11 years of experience at NielsenIQ (NIQ), translating complex data into actionable insights and compelling growth strategies for clients across industries.
With deep expertise in consumer behavior, category dynamics, and commercial performance, she leads thought leadership across Beverage Alcohol, Packaging, Hispanic consumer insights, and other evolving areas of consumer interest.
Kaleigh combines analytical rigor with a strong commercial lens to help businesses anticipate change, identify emerging opportunities, and make more informed strategic decisions.
Shelbey Esposito
Senior Manager, Business Development, Graphic Packaging
Roxanne McSpadden
Director, Business Development, Graphic Packaging
Philipp Eißner
Senior Manager, Innovation & Business Development, Graphic Packaging
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Graphic Packaging Holding Company published this content on October 08, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 09, 2026 at 04:18 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]