SAMSUNG GALAXY S25 SERIES AVAILABLE TO PRE ORDER ON EE’S AWARD WINNING NETWORK, WITH ALL NEW PERSONAL AI FEATURES AND ENHANCED 5G CONNECTION

London,

22

January

2025

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• Customers can save up to £372 on the Samsung Galaxy S25 through EE's 36-month Essentials Plan, which comes with 125GB of data and unlimited calls and texts per month
• Those trading in eligible smartphones can save up to £528 on the new Samsung Galaxy S25 series handsets, in any condition
• Customers pre-ordering the handset from 22nd Jan - 6th Feb can double their storage at no extra cost
• Customers who purchase any Samsung Galaxy S25 device can also add a Galaxy Watch7 40mm for as little as £5 per month
• When matched with EE's 5G standalone network, those who take out a Samsung Galaxy S25 from EE's will unlock the Samsung Galaxy S25 series' full AI potential with ultra-low latency and up to double the upload speeds on 5G standalone

EE today announced Samsung's all new Galaxy S25 series, including the Galaxy S25, Galaxy S25+ and Galaxy S25 Ultra, is available to pre-order on EE's award-winning network via EE stores, EE tele-sales and ee.co.uk. The range boasts exclusive new AI features such as Cross-App Action and Now Brief, and those pre-ordering from EE will receive their handset from 31^st January, ahead of the full launch on 7^th February.

The Samsung Galaxy S25 Series' features the new One UI 7 interface, helping to simplify the management of everyday tasks through features such as cross-app action commands, a new personalised notification bar and an evolved Circle to Search, eliminating the need to navigate through multiple interfaces. Customers can unlock the Samsung Galaxy S25 series' full AI potential when paired with EE's AI-powered 5G standalone network.

EE's 5G standalone network offers ultra-low latency, faster speeds, greater network capacity. When paired with a 5G-enabled device like the Samsung Galaxy S25 series, it gives customers the ability to unlock a range of advanced features and real-time services with Galaxy AI, delivering an even more seamless and responsive experience.

What's more, with collaboration from Samsung, Galaxy S25 series handsets from EE are enabled to provide up to double the upload speeds on 5G standalone, meaning customers can game, upload files and livestream content faster than on any other Samsung device series.

The Samsung Galaxy S25 Series is equipped with the Snapdragon® 8 Elite for Galaxy and improved ray tracing, making it one of the best for online gaming and streaming when paired with EE's fast, reliable and unbeatable 5G mobile network.

Samsung Galaxy S25 series Pricing

The Samsung Galaxy S25 series is available to pre-order from 22nd January, with new and upgrading customers able to save up to £528 on the handsets in addition to any trade-in savings.

Example EE pricing includes the following options:

• Samsung Galaxy S25 is available from EE for £49 per month, plus £30 upfront with a 125GB per month data allowance on an Essential Plan and a 36-month Flex Pay agreement. Customers can save £372 when taking out this plan 22^nd January - 27^th February, for a limited time only
• Samsung Galaxy S25+ is available from EE for £65 per month, plus £30 upfront with a 125GB per month data allowance on an Essential Plan and a 36-month Flex Pay agreement
• Samsung Galaxy S25 Ultra is available from EE for £73 per month, plus £30 upfront with a 125GB per month data allowance on an Essential Plan and a 36-month Flex Pay agreement

EE Samsung Galaxy Trade-in Offers

Customers who trade in an eligible smartphone in any condition with EE will be able to save up to £528 on their new handset:

Example EE trade-in offers include:

• Customers trading in the Samsung Galaxy S24 can save up to £432
• Customers trading in a Samsung Galaxy S24+, Galaxy S23 Ultra or iPhone 14 Pro/Max can save £480
• Customers trading in Galaxy S24 Ultra or iPhone 15 Pro/Max can save £528

Double your storage

New and eligible upgrading customers can also get their storage doubled for free if they pre-order a new Galaxy S25 device between 22nd January - 6th February. Customers can get 256GB storage for the price of 128GB (on the Samsung Galaxy S25) or 512GB for the price of 256 GB (on the Galaxy S25, Galaxy S25+ and Galaxy S25 Ultra). Customers taking out the Samsung Galaxy S25 Ultra can even get 1TB storage for the price of 512GB.

Samsung Galaxy Watch7

Customers who purchase any Samsung Galaxy S25 series device can add a Galaxy Watch7 40mm (connected) for £5 a month or Galaxy Watch7 44mm for £7 a month on a 24-month contract. Offer available 22nd January - 20th February and is subject to availability.

Inclusive Extras

Customers who purchase the new Samsung Galaxy S25 series on an EE All Rounder or Full Works plan can choose an Inclusive Extra benefit as part of their plan, which they can swap every 30 days. Customers on an All Rounder plan can choose from Apple Music, Apple TV+, Netflix Standard with adverts or Google One Premium 2 TB, while those on a Full Works plan can choose Apple One Individual, Netflix Premium, Google One AI Premium, Xbox Game Pass Ultimate, or TNT Sports on Discovery+.

Additionally, those who also take out EE's new home broadband service can unlock market leading mobile monthly savings for their whole household with EE One. This includes being able to add unlimited data SIMs on flexible 30-day subscriptions from just £10.

Alistair Wilson, Director of Devices and Partnerships at EE, said: "Samsung's AI features in the new Galaxy S25 series are remarkable and will make handling everyday tasks effortless for customers. Many of these features will be powered by EE's standalone 5G network that is built to provide a seamless AI performance. We are looking forward to customers being able to make the very most from their new Samsung Galaxy AI series."

For more information on the new Samsung Galaxy devices from EE, please visit ee.co.uk/Samsung

ENDS

For more information, please contact:

[email protected]

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