eBay Reveals the Collectibles that Defined 2025

SAN JOSE, California, Dec. 12, 2025‎ - Today eBay Inc. (Nasdaq: EBAY), the global destination for must-have collectibles, unveils eBay Collected, its year-end shoppable trend report highlighting the athletes, characters, and artifacts that captured global attention and drove collector demand in 2025.

Powered by eBay marketplace data, eBay Collected reveals how 2025's biggest moments - from game-changing athletic performances, to the latest trading card drops and viral toy sensations - were reflected on the marketplace through global searches and sales.

"For 30 years, eBay has been the destination for collectors and fans to find, sell, and shop for the things they love, and it's fascinating to watch trends emerge and evolve," said Adam Ireland, VP and GM of Global Collectibles at eBay. "This year saw collectors seeking blind boxes and rare Labubus, search spikes for rookie talent alongside demand for icons like Shohei Ohtani staying strong, and of course, the continued popularity of Pokémon across vintage cards and new releases."

See the trending treasures of 2025 at ebay.com/collected.

Fans can shop a selection of coveted finds by joining Storage Wars star Rene Nezhoda on eBay Live, where he will open a shipping container with must-have collectibles inspired by eBay Collected. Proceeds from the estimated $100,000 worth of items will be donated to the Make-A-Wish Foundation, with up to $100,000 additionally matched by eBay. Tune into eBay Live on December 20, 2025 at 11 a.m. PT to join the treasure hunt for top items, from a Fleer Michael Jordan Rookie Card to a rare Labubu x Vans Figure.

2025: Year in Review

Record-breakers and rising rookies

• Rookies like Nick Kurtz (+23,000%) and Jayden Daniels (+1,900%) and record-shattering stars like Shohei Ohtani (+110%) and Alex Ovechkin (+600%) drove collectors seeking pieces of sports history to the eBay search bar.

*Based on global searches on eBay, year-over-year (January-September 2025 vs. January-September 2024)

Global superstars

• Across eBay's global markets, top-searched athletes reflected hometown heroes, with Lewis Hamilton (U.K.), Connor Bedard (Canada), and Victor Wembanyama (France) rising to the top in their respective countries.

*Based on searches in the Collectibles category from eBay.com, eBay.ca, eBay.uk, eBay.de, eBay.fr from January-October 2025

Cards at the top of the stack

• Among the most-searched trading card game set releases of the year were Pokémon Prismatic Evolutions and Pokémon Destined Rivals, as the trading card game continued its run of buzzworthy releases. Meanwhile, Magic: The Gathering Final Fantasy drew in a surge of gamers and collectors alike, making it one of the most searched sets of the year.

*Based on global eBay searches from January-October 2025

Fandoms at the forefront

• Blockbuster adaptations, anniversary milestones, and new story arcs put manga and anime connected global fandom on eBay - and the volume of listings reflected the demand, with one million manga listings available on any given day, and significant search spikes for titles like Solo Leveling (+520%) and Apothecary Diaries (+290%).

• In July "Superman" was searched more than 2,300x per hour as the blockbuster film sparked the DCU's comeback.

*Based on global searches on eBay, year-over-year (October 2025 vs. October 2024); global eBay searches from July 2025

The appeal of adorable

• Trending toys that captured hearts and imaginations: the number of ultra-soft Jellycats (+270%) and glow-in-the-dark Smiski figures (+230%) sold climbed, while mischievous Labubu monsters soared in searches (+2,600%), becoming statement pieces and cultural icons.

*Based on the number of items sold globally on eBay, year-over-year (January-September 2025 vs. January-September 2024); global searches on eBay, year-over-year (January-October 2025 vs. January-October 2024)

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About eBay

eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2024, eBay enabled more than $75 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.