10/08/2026 | Press release | Archived content
Marketing has never been easier to scale. AI can generate more content, more channels create more opportunities to engage, more automation makes it possible to launch more campaigns, faster. But as activity becomes easier to manufacture, knowing what actually matters becomes harder. In his latest Demand Gen Report op-ed, Madison Logic CEO Keith Turco explores why B2B marketers need to rethink the pursuit of "more" and focus on the signals, channels, and activities that actually drive business impact. Read it to learn more.
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