7-Eleven, Inc. Introduces Japanese-Style Egg Salad Sandwich to U.S. Stores

Made with milk bread and KEWPIE Mayonnaise, the new snack is now available nationwide

IRVING, Texas (December 3, 2025) - 7-Eleven, Inc. is tapping into a beloved international flavor with the debut of the Japanese-Style Egg Salad Sandwich in U.S. stores. Inspired by the viral sensation sold in 7-Eleven® stores across Japan, the Japanese-Style Egg Salad Sandwich is now available stateside, offering a creamy taste and texture reminiscent of the original. Customers nationwide can get their hands on the must-try sandwich at participating 7-Eleven, Speedway® and Stripes® locations.

Made with soft and fluffy milk bread and rich and creamy egg salad crafted with KEWPIE Mayonnaise - Japan's original egg yolk-only mayo known for its umami-packed flavor - the Japanese-Style Egg Salad Sandwich is equal parts comfort food and culinary icon.

"The egg salad sandwich has long been a favorite item in 7-Eleven stores across Japan, and we're excited to introduce a version for customers in the U.S. inspired by its beloved flavor," said Brandon Brown, Senior Vice President of Fresh Foods at 7-Eleven, Inc. "Fans across the country can now enjoy the new Japanese-Style Egg Salad Sandwich and experience a take on one of our most popular international offerings that has captured hearts and appetites around the world."

Affectionately known as the "tamago sando," the widely adored product sold in 7-Eleven stores in Japan has been celebrated by fans both online and in person. Now, the flavor profile has landed in the U.S. aisles - featuring soft, pillowy milk bread and creamy egg salad made with KEWPIE Mayonnaise.

Fans can enjoy the highly anticipated snack, paired with another 7-Eleven classic like a Big Gulp® or  Slurpee® drink, at participating stores nationwide.

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About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®,  Stripes®,  Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven offers customers fresh, high-quality and convenient food options like sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven also offers customers industry-leading packaged products at an outstanding value with its 7-Select™ private brand. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards®  loyalty programs, which have more than 100 million members. Customers can also place an order in the 7NOW® delivery app with real-time tracking and delivery typically in about 30 minutes, subject to driver availability, weather and traffic conditions. Find out more online at www.7-eleven.com.