11/12/2026 | Press release | Distributed by Public on 11/12/2026 05:12
WASHINGTON, D.C. - From expanding recycling access for rural communities in Arizona to delivering new recycling carts to households in Rhode Island, America's beverage companies are marking America Recycles Day by celebrating seven years of investments in local recycling systems through their Every Bottle Back® initiative. The anniversary comes as the initiative prepares to announce its next projects in Sarasota, Fla., Washington, D.C. and Indianapolis.
The idea behind Every Bottle Back® is simple: bottles and cans can only be remade into new ones if they are collected and sorted effectively. That depends on infrastructure, including curbside residential carts, accessible drop-off sites and sorting technology that works. Since launching in October 2019, the initiative has put industry investment behind all of it, community by community.
"America's beverage companies design their bottles and cans to be recycled and remade into new ones. We're proud to invest in communities to ensure they have the infrastructure and education needed to make recycling easier and more accessible," said Kevin Keane, president and CEO of American Beverage. "We're committed to expanding recycling access, protecting the environment and keeping valuable materials in use for generations to come."
Through Every Bottle Back®, in collaboration with Closed Loop Partners and The Recycling Partnership, America's beverage companies have:
This year's projects show what that investment looks like on the ground: more households with carts, more residents within reach of drop-off sites and new technology to improve collection. Highlights include:
Every Bottle Back® will build on this momentum in the coming days with new projects in Sarasota, Fla., Washington D.C. and Indianapolis, where upgraded sorting technology, new carts and out-of-home bins will capture more bottles and cans for recycling. Additional details for all three projects will be announced soon.
Announced in 2019, the Every Bottle Back® initiative unites America's beverage companies around a shared goal: investments in stronger, more effective recycling systems that keep valuable materials out of landfills so they can be remade as intended.
In 2027 and beyond, the initiative will focus on the next generation of recycling solutions, from modernizing sorting and processing infrastructure to upgrading collection systems and expanding education that helps recycling work better for communities.
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