87 Percent of Creators Say Creative AI Is Growing Their Business and Audience, According to Adobe’s 2026 Creators’ Toolkit Report

- Today, Adobe - the global technology leader that empowers creativity, productivity and personalized customer experiences through innovative tools and platforms - released its 2026 Creators' Toolkit Report, finding 87% of creators using creative AI say it has accelerated the growth of their business or audience, while 75% describe it as integrated or essential to how they work. These findings underscore how creative AI has become a core part of today's creator economy.

Based on the survey results of more than 16,000 creators across the U.S., U.K., France, Germany, South Korea, Japan, India and Australia, the report details how creators are using creative AI to grow their businesses, amplify their creativity and stand out in an increasingly competitive content landscape. Building on last year's inaugural report, which found creative AI adoption was accelerating among creators, the 2026 edition shows creative AI has become essential creative infrastructure for many creators, helping them grow audiences, compete more effectively and unlock new opportunities.

As AI-assisted content becomes more widespread, the qualities that help creators stand out - point of view, judgment and taste - are becoming more valuable. In a world where use of AI tools is becoming the norm, the creators who break through are the ones with something distinctive to say.

"Adobe's latest Creators' Toolkit Report shows creative AI is opening new opportunities for creators and transforming how creative work gets done, but voice, taste and judgment remain what set great creators apart," said Mike Polner, vice president and head of product marketing for creators at Adobe. "Eighty-seven percent of creators say creative AI has accelerated the growth of their business and follower base. As creative AI becomes more widely adopted, the creators who stand out will be those who use it to amplify their unique point of view. At Adobe, we're building pro-grade tools that make the power of creative AI accessible to every type of creator while keeping creative decisions firmly in their hands."

"Adobe's Creators' Toolkit Report captures the fact that creative AI's value goes beyond simply helping us produce more content," said Sophia Kianni, creator and founder of Phia. "When I'm using Adobe Firefly to brainstorm ideas, accelerate creative workflows and streamline production tasks, one of the biggest benefits is the time it gives me back. It helps me refine my workflow so I can focus my energy where it's needed most - on storytelling, creative direction and the work that drives growth."