Rakuten and L’Oréal Japan Partner to Elevate Customer Experiences in Beauty

• Rakuten Group, Inc.
• Nihon L'Oréal K.K.

- Partnership combines Rakuten's AI technology and robust marketing data with L'Oréal's beauty technology to deliver personalized beauty solutions

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Tokyo, November 19, 2024 - Rakuten Group, Inc. and L'Oréal Japan today announced that the two companies have agreed to start discussions on a partnership to further improve customer experiences in the beauty industry.

Nicolas Hieronimus, CEO of L'Oréal Groupe and Mickey Mikitani, Chairman and CEO of Rakuten Group

The collaboration will focus on providing personalized beauty solutions by integrating Rakuten's advanced AI technology and extensive marketing data with the L'Oréal Group's cutting-edge beauty technology. Leveraging data from the Rakuten Ecosystem with businesses spanning e-commerce, mobile communications and fintech and over 100 million members in Japan, the partnership aims to provide highly personalized beauty solutions.

Mickey Mikitani, Chairman and CEO, Rakuten Group, stated, "We are thrilled to partner with L'Oréal, a world leader in cutting-edge beauty tech, to further elevate customer experiences in the industry. By integrating Rakuten's advanced AI technology and extensive marketing data with L'Oréal's unparalleled expertise, we look forward to bringing new benefits to Japan's beauty market together."

Nicolas Hieronimus, CEO, L'Oréal Groupe, stated, "For 115 years, L'Oréal has been dedicated to the science and art of beauty. Today, we recognize that technology is the key to unlocking beauty's future. Our partnership with Rakuten empowers us to deliver hyper-personalized experiences, truly achieving 'Beauty for Each' through the transformative power of Beauty Tech."

Key initiatives include the development of new search and display advertisements that utilize consumer behavior analysis from Rakuten CustomerDNA, the Japanese tech leader's AI-powered database comprised of over 4,000 attribute categories^*1 for Rakuten members, and Rakuten AIris, an advanced AI agent for pairing corporate clients with customers through robust data analysis.

Additionally, through collaborations with L'Oréal's AI beauty content lab, CREAITECH, and its personal beauty assistant, Beauty Genius, Rakuten will enhance the user interface and user experience on its platforms to provide more personalized customer experiences, ultimately offering the best beauty solutions for everyone.

By leveraging their respective strengths, Rakuten and L'Oréal aim to create new benefits for customers, enhancing the beauty experience through personalized solutions that offer ideal choices for all.

Notes
*1 As of November 2024.

About L'Oréal
L'Oréal's presence in Japan dates back to 1963, and the Japanese subsidiary, Nihon L'Oréal K.K., was established in 1996. As of the end of 2023, the company employs 2,300 people and manages a portfolio of 20 brands. Its activities encompass the import, manufacturing, sales, and marketing of cosmetics. It caters to all segments from mass, salon-use professional, luxury, to clinics. Japan holds a strategic position within the L'Oréal Group, serving not only as a marketing and sales hub but also hosting a research and development facility (Research & Innovation Japan) with 200+ researchers and scientists in Kawasaki, a manufacturing plant (Cosmerol Co., Ltd.) in Gotemba, a distribution center in Yachiyo, a labeling plant in Saiwai, and the headquarters for two of its brands, Shu Uemura and Takami, which oversee product planning and global development strategies. For more information visit https://www.loreal.com/en/japan/

About Rakuten
Rakuten Group, Inc. (TSE: 4755) is a global technology leader in services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to 1.8 billion members around the world. The Rakuten Group has more than 30,000 employees, and operations in 30 countries and regions. For more information visit https://global.rakuten.com/corp/.