JLL arranges sale and financing of Georgia seniors housing community

ATLANTA, Dec. 15, 2025 -  JLL Capital Markets announced today that it has completed the sale and financing of The Phoenix at Braselton, a recently completed, 162-unit seniors housing community in Hoschton, Georgia.

JLL represented the seller, Phoenix Senior Living, and procured the buyer, an affiliate of GEM Realty Capital. JLL also worked on behalf of GEM to secure a three-year, floating-rate acquisition loan through a large regional bank. The financing package includes funding for GEM's planned expansion of the community, which is expected to add 14 independent living cottage units.

"This property is one of the premier assets in our portfolio. We are excited to retain management and continue to deliver the same high level of service to our residents," said Jesse Marinko, CEO of Phoenix Senior Living. "JLL excelled in their marketing of the property, and we were very impressed at the investor response."

"We are excited to have acquired another recently constructed asset at a discount to replacement cost and create additional value through the development of independent living cottages, which are in high demand in the market," added Adam DeBoey, Senior Managing Director of acquisitions at GEM.

Built in 2020, The Phoenix at Braselton is currently 93% occupied and offers a full continuum of care with 90 independent living units, 48 assisted living units, and 24 memory care units. The facility features high quality finishes and amenities, including a salon and spa, bistro and pub, movie theater, game room, shuffleboard, pickleball, chef prepared meals, yoga studio, heated outdoor pool, library and bocce ball.

Located at 1929 Friendship Rd., the community sits within the affluent northern suburbs of Atlanta. The property benefits from proximity to the Northeast Georgia Medical Center Braselton and is surrounded by numerous master-planned residential communities and retail amenities.

JLL's Senior Housing Capital Markets team representing the seller was led by Senior Managing Directors Jay Wagner, Rick Swartz and Aaron Rosenzweig, Senior Director Timothy Hosmer and Analyst Sean Kirk.

JLL's Debt Advisory team representing the borrower was led by Managing Director Joel Mendes, Director Ware Shipman and Associate Alex Sheaffer.

"Phoenix Senior Living built a high-quality asset that has been well received by the residents of Braselton and the surrounding area," said Mendes. "JLL appreciated the opportunity to work with Phoenix as the seller, and with GEM on the financing as the buyer. The financing markets responded favorably to the strong sponsorship, asset quality and property performance, allowing for the expansion component to be financed into the deal."

"The Phoenix at Braselton was widely sought after by the investment community receiving significant interest from all major categories of investors, including REITs, private equity and DST sponsors," said Wagner. "The growth of the older population coupled with limited new development has produced extraordinary demand for seniors housing assets, particularly stabilized Class A properties like the Phoenix at Braselton."

JLL Capital Markets is a full-service global provider of capital solutions for real estate investors and occupiers. The group's in-depth local market and global investor knowledge delivers the best-in-class solutions for clients - whether investment sales and advisory, debt advisory, equity advisory or a recapitalization. The group has more than 3,000 Capital Markets specialists worldwide with offices in nearly 50 countries.

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