SAMY strengthens European leadership in social-first communications with team5pm acquisition

SAMY has announced the acquisition of team5pm, a data-driven social agency known for creating social-first content that helps brands stand out in a crowded landscape.

With the integration of team5pm, SAMY is ready to serve global and local clients with a leading Social Media solution across Europe. Its current presence in Spain, Portugal, Italy, the UK, Germany and Finland will expand to include the Netherlands, Sweden, and Poland, effectively covering most of the region.

Headquartered in Amsterdam, team5pm brings advanced capabilities in data-driven, long-format video content rooted in their unique expertise in YouTube and Social SEO -critical as consumers increasingly use social platforms for search.

This strategic move enables SAMY to extend its industry-leading capabilities across all platforms with data driven content in social media, influencer marketing, amplification and social commerce, with added expertise in long-form video and YouTube - reinforcing its positioning as a full-service, social-first agency leading the evolution of brand communications.

Team5pm's successful track record with global brands such as Prime Video, Volkswagen and Philips, alongside a shared data-driven approach to social first communication, make the agency a prime strategic fit for SAMY.

"Our shared vision of leading the evolution of brand communication in a social-first world-combining intelligence-fueled creativity, unique deep platforms and formats expertise supported by proprietary technology, creates the foundation for a seamless and successful integration, ensuring we can better serve both current and future clients." said Juan Andrés, CEO at SAMY.

Jelmer Wind, CEO of team5pm, expressed his enthusiasm for the partnership: "The industry is evolving fast. Social, influencers, and new technologies like AI are transforming how we operate, fueling client demand for integrated, global solutions. At team5pm, we've always strived to lead. To truly amplify our vision and operate on a grander scale, we are proud to partner with SAMY. This powerful next step, joining a network of over 900 colleagues across 20 offices, brings together our unique strengths with their innovative, global platform. We are excited to work together to shape the future of social-first marketing."

As part of this strategic acquisition, team5pm's partners will also join SAMY shareholders, underscoring a deep commitment to the combined entity's future.