Qualcomm and HARMAN Collaborate to Advance Generative AI in Automotive

Qualcomm and HARMAN Collaborate to Advance Generative AI in Automotive

Highlights:

• Integration of Qualcomm's Snapdragon^® Cockpit Elite platforms into HARMAN's Ready product portfolio for intelligent in-cabin experiences.

• Collaboration on AI enabled cockpit and ADAS solutions.

• Coordinated go-to-market strategy targeting global OEMs in Europe and China.

Today's drivers expect vehicles to update, adapt and evolve like their smartphones, yet cars often still behave like legacy machines. To help close that gap, Qualcomm Technologies, Inc. and HARMAN today announced a collaboration to deliver next-level cockpit solutions that accelerate the consumer-tech transformation of the automotive industry.

The strategic initiative pairs HARMAN's market-ready automotive product portfolio with Qualcomm Technologies' high-performance automotive compute to enable intelligent, contextual, and empathetic in-cabin experiences. The collaboration reflects a shared vision to redefine how drivers and passengers connect with their vehicles.

The combination of Qualcomm Technologies' platform and HARMAN's architecture will enable advanced AI models that transform the in-cabin experience including real-time ADAS visualization, situational intelligence and empathetic user interfaces that can interpret and respond to driver and passenger emotions, preferences, and contextual cues. By integrating Automotive and IoT technologies, HARMAN's architecture lays the foundation for more intuitive, personalized, and connected in-cabin experiences which are essential for the future of smart mobility.

The two companies will work together to ensure seamless compatibility between the HARMAN Ready lineup - a modular market-ready product portfolio that adapts to evolving consumer and automaker needs - and Qualcomm Technologies' Snapdragon ^® Cockpit Elite platform. Qualcomm Technologies' compute power will boost the capabilities of HARMAN products, including Ready Engage and its Luna AI avatar for natural and empathetic interactions, Ready Vision QVUE for AR-rich visualization of critical information, and Ready Care for AI-based driver monitoring and tailored interventions. For automakers, this means faster development cycles, reduced system complexity, and differentiated human-centric experiences aligned to their brand. For consumers, this delivers crisp graphics and powerful AI for enhanced comfort, safety, and personalization throughout their drive.

The cockpit solutions, powered by AI acceleration from the in-vehicle infotainment (IVI) system-on-chips (SoCs), are initially aimed at automakers in Europe and China where demand for intelligent, connected, and emotionally responsive mobility solutions is accelerating. By combining HARMAN's deep automotive and user experience expertise with Qualcomm Technologies' leadership in automotive compute and AI, the companies aim to deliver differentiated value and drive adoption of next-generation in-vehicle experiences.

Additionally, the companies are working together to deliver robust, scalable solutions for HARMAN's Central Compute portfolio leveraging Snapdragon Ride^™ Elite and Snapdragon Ride^™ Flex SoC. These platforms introduce a central compute architecture that enables mixed criticality workloads to run concurrently on a single SoC, simplifying system design, reducing power consumption, and allowing for seamless, parallel interaction between safety-critical ADAS functions and infotainment experiences. They support a wide range of ADAS functions - from perception and sensor fusion to decision-making and actuation -paving the way for more intelligent and efficient mobility systems.

"This technology collaboration with HARMAN represents a pivotal moment in automotive innovation," said Enrico Salvatori, Senior Vice President and President, Qualcomm Europe/MEA, Qualcomm Technologies, Inc. "Together, we're bringing the power of AI to the cockpit, transforming how drivers and passengers interact with their vehicles."

"Consumer expectations for their vehicles are evolving as quickly as technology itself, and no one company alone can solve for that," added Huibert Verhoeven, Senior Vice President, SBU Intelligent Cockpit, HARMAN. "Partnering with Qualcomm Technologies, we can deliver intelligent, intuitive experiences that continually improve, so the car feels as personal and enjoyable as your favorite device." 

Learn more about Qualcomm Technologies' automotive products at IAA Mobility 2025 - Hall A2, Stand C01, Munich Messe Exhibition Center​. To Learn more about the HARMAN Ready product portfolio visit car.harman.com.

About Qualcomm
Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Building on our 40 years of technology leadership in creating era-defining breakthroughs, we deliver a broad portfolio of solutions built with our leading-edge AI, high-performance, low-power computing, and unrivaled connectivity. Our Snapdragon^® platforms power extraordinary consumer experiences, and our Qualcomm Dragonwing™ products empower businesses and industries to scale to new heights. Together with our ecosystem partners, we enable next-generation digital transformation to enrich lives, improve businesses, and advance societies. At Qualcomm, we are engineering human progress.

Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patents are licensed by Qualcomm Incorporated.

About HARMAN
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm, Qualcomm Dragonwing and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated.