Your Next Favorite Is Already on Netflix

Netflix helps you discover your next must-watch, and it might not be what you think it is …

Netflix is the destination for discovering your next great story: the character you never knew you needed to meet, or the world you never knew you needed to visit.

That's why our new brand campaign brings that surprise to life, with an axolotl, an astronaut, a vampire, and some very unexpected fans.

Discovery is exactly what fans come to Netflix for, and we know that younger viewers are 3x more likely to pick Netflix when looking for something new to watch. Whether it's a prestige drama like The Diplomat, an unscripted obsession like Love is Blind, a can't-believe-they-did-that Instadoc, or a cultural phenomenon like KPop Demon Hunters, your next favorite is on Netflix.

We started 2026 by asking the world " What Next? " - the same question you ask every time you sit down to watch something. Now we're getting specific.

What happens in that split second when a show you may not have expected becomes the thing you can't stop talking about? That jolt that's equal parts surprise, obsession, and "wait, why am I like this now?"

That's the feeling behind Netflix's new campaign, Find the Thing You Never Knew You Needed , launching today in the US, Canada, Brazil and Spain.

The campaign's three films turn familiar fan moments into epic stories, all rooted in one truth every fan knows: once you find the thing you never knew you needed, you can't imagine life without it

Axolotl : A discovery that connects you with new people.

Hypersleep: A discovery you can't wait to share.

Dawn: A discovery so good that nothing else matters.

We're also launching Typecast , a social series that celebrates a truth of its own: you can never typecast a fan.

• We meet tastemakers Willy Chavarria , Teezo Touchdown , Isamaya Ffrench and The Compton Cowboys , who reveal an unexpected Netflix fandom they're a part of.

• These are real fandoms, not performed. Across fashion, music, beauty and community, each film is an honest glimpse into someone's world and what connects them to the series and films they love.

• It's like how more than half of Netflix members who watched Office Romance also watched War Machine. Wouldn't have guessed it, but love to see it.

• This US-only series runs November 10-13 across Netflix social channels and Tudum.com .

Fandom is a journey that often brings us to new and unexpected places. What will you discover next?