Netflix Expands Programmatic Availability With Yahoo DSP

Today, we're excited to announce that we are expanding our global programmatic offering for Netflix's advertising business by partnering with Yahoo DSP. This will enable clients to buy Netflix advertising through Yahoo programmatically, and will be available later this year in all 12 of our ad-supported countries. Integrating Yahoo DSP is all about driving performance for Netflix advertisers, and we will partner together on advanced targeting segments to optimize the best results for our clients.

This is another milestone for the ads business, giving our global clients even more optionality in their buying. Our focus has always been to offer the best advertising experience to our clients and members, and we're excited to continue to give advertisers the ability to reach the most engaged and attentive ad-supported viewers.

Yahoo DSP will join The Trade Desk, Google Display and Video 360, and Microsoft as Netflix's programmatic partners. Most recently, we enhanced our offering to include expanded targeting, allowing advertisers to target more than 100 interests in over 17 categories, including life stages. We also now allow clients to incorporate their first-party data to match against our Netflix ads audience for behavioral insights and targeting.

These partnerships are all about giving our clients even more options to buy against the incredibly engaged global audience coming to Netflix to watch their favorite series and films every day.