06/05/2025 | Press release | Distributed by Public on 06/05/2025 13:15
BFCU faced a pressing challenge: how to efficiently manage a large volume of maturing share certificates while maintaining deposit retention. A significant number of share certificates were set to mature in the near future, creating both an opportunity to deepen member relationships and a risk of losing deposits to competitors.
As member expectations for personalized, data-driven engagement continue to rise, BFCU recognized the need for a more advanced approach-one that could streamline data while offering actionable insights into member behavior. Without such capabilities, they risked losing deposits to other institutions.
Moreover, leadership needed real-time insights into deposit flows to make data-backed decisions on rates, product offerings, and outreach timing. With fluctuating interest rates and growing competition from both traditional banks and fintechs, it was more important than ever for BFCU to ensure their products remained competitive and their members engaged.