TikTok unveils the BTS ARIRANG In-App Experience

• TikTok celebrates the return of pop royalty BTS with a new in-app experience for their fans
• Fans can unlock exclusive content, experiences and games to get closer to the band

TikTok today announces the launch of the BTS ARIRANG In-App Experience, a bespoke in-app destination celebrating the highly anticipated return of pop royalty BTS and their new album ARIRANG.

ARIRANG marks BTS's first new music since all seven members completed their military service in 2025, ushering in a new era for the group and ARMY.

Launching today, March 20, the dedicated campaign page gives fans new ways to celebrate the band's long-awaited comeback on TikTok. Fans can complete interactive tasks to unlock an exclusive BTS Sailor Hat profile frame, play games to earn bespoke BTS sticker packs, explore custom BTS effects, and discover the official tracklist for the new album. The experience will also give fans the chance to learn more about the upcoming BTS THE COMEBACK LIVE | ARIRANG on Netflix, offering an early look at the group's next chapter.

BTS are the biggest band in the world on TikTok, with more than 74.4 million followers, over 104 million posts using #BTS, and 1.7 billion likes across their content, underscoring TikTok's role as a global destination for ARMY to celebrate the music and culture they love. The group's official account continues to bring fans closer to their world giving ARMY even more ways to connect with BTS.

KC You, TikTok's Head of Artist and Label Partnerships, Asia, said: "BTS has built one of the most passionate global fan communities on TikTok, which continues to shape music culture and fandom on the platform every day. As BTS begin this exciting new chapter together, we're proud to partner with them on the ARIRANG In-App Experience, giving ARMY around the world new ways to celebrate their comeback, unlock exclusive features, and connect with the music they love."

The BTS ARIRANG In-App Experience launches globally on TikTok today, giving ARMY everywhere new ways to celebrate the reunion set to be etched in pop culture history.