09/30/2025 | Press release | Distributed by Public on 09/29/2025 17:16
▲ The Frame displaying "Metamorphosis of Narcissus" by Salvador Dalí
Samsung Electronics today announced the addition of 15 new artworks from Tate to Samsung Art Store. This expansion builds on the platform's existing partnerships with renowned institutions like the Art Institute of Chicago, the Museum of Modern Art (MoMA), Thyssen-Bornemisza National Museum and many more. By integrating Tate collection, Samsung Art Store continues to bridge the gap between world-class museums and cultural institutions, bringing masterpieces directly into homes.
The new Tate collection includes iconic modern masters such as Henri Matisse, Salvador Dalí, Mark Rothko and Roy Lichtenstein - the first pop art artists to appear on the Art Store - as well as leading contemporary artists like Peter Doig and Beatriz Milhazes.
Among the highlights are some of Tate Modern's most celebrated works: Roy Lichtenstein's "Whaam!" Henri Matisse's "The Snail," a must-see in the Tate's permanent collection; and Jackson Pollock's "Yellow Islands." The collection also offers a glimpse into the breadth and energy of modern and contemporary art by showcasing British painter Howard Hodgkin, alongside Peter Doig's dreamlike "Echo Lake" and "Ski Jacket."
▲ Samsung Neo QLED displaying "Dinner at West Hill (1964-6)" by Howard Hodgkin
With these new additions, Samsung Art Store further expands its mission to democratize access to art, making it possible for anyone to enjoy museum-quality works from home, with ease. By bringing together partners from across the globe - from New York, to Madrid to London - the platform offers a unique opportunity to experience the depth and versatility of modern and contemporary art. And with Tate now joining the lineup, art lovers can enjoy a collection that speaks to both heritage and innovation.
"Samsung Art Store is dedicated to providing people with the opportunity to experience world-class art in the comfort of their living rooms," said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. "By expanding our offerings to pieces from Tate, we are taking another step in supporting the irreplaceable experience of seeing art in person."
With Samsung Art Store available across the 2025 Samsung TV lineup - such as its QLED TVs and the award-winning The Frame and The Frame Pro - art from the world's leading artists, museums and galleries is more accessible than ever.
As Samsung's most advanced art TV yet, The Frame Pro features an upgraded Neo QLED screen for brighter colors, sharper contrasts and deeper blacks. Its Wireless One Connect Box1 makes installation seamless, enabling users to keep cables out of sight up to 30 feet away so they can truly enjoy the TV's gallery-worthy picture. Plus, it's designed with an Anti-Reflection Matte Display that makes art look true-to-life and is fully customizable - from its bezels2 to its size - offering the perfect complement to any décor.
This year, Samsung Art Store also expanded to the Neo QLED 8K, Neo QLED 4K and QLED series, unlocking even more ways for users to enjoy art in their homes.
To learn more, visit https://www.samsung.com/us/televisions-home-theater/tvs/the-frame/digital-art-store/.
1 Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by the surrounding environment and may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.
2 Bezels sold separately.
TAGSSamsung Art StoreSamsung The Frame PartnershipThe FrameThe Frame ProThe Tate Modern
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