Drips Launches Voice of the Customer Program

Akron, Ohio, May 27, 2025 - We're excited to announce the formal launch of the Drips Voice of the Customer (VoC) Program, a company-wide strategic initiative designed to deepen alignment with our clients, elevate innovation, and drive measurable outcomes.

Why It Matters:

Our clients' success is our strategy. The VoC program operationalizes that philosophy - embedding feedback directly into how we plan, build, and execute. It's more than surveys or NPS; it's a deliberate, structured approach to ensure customer insight becomes action.

The Program in Action:

Over the last six months, we hosted our first series of Annual Business Review (ABR) sessions with top healthcare clients. These in-person, two-day workshops surfaced invaluable insight into what's working, where we can grow, and how we can deliver even greater value.

What We Heard Across Accounts:

• Clients are achieving results they're proud to share - but want to see us go even further

• There's significant opportunity for expanding how we engage, especially with integrated solutions

• Outcomes data, quality performance (like star and HEDIS measures), and real-time insights are core to delivering our value

• There's high interest in accelerating product innovation - especially around personalization, automation, and reporting

What's Next:

Every ABR produced client-specific objectives and key results (OKRs) that are now shaping our roadmap. We're aligning these OKRs to internal goals - including our 2025 bonus program - to ensure we're all rowing in the same direction: toward real, client-driven impact.

Additionally, we're expanding the program with the launch of the Drips Executive Advisory Council (EAC) a strategic forum where select customer executives and Drips leadership collaborate to exchange insights, influence product direction, and build deeper relationships.

This invitation - only group is designed to ensure that our most forward-thinking partners help guide where Drips is headed - while gaining unique value and visibility in return.

Stay tuned for:

• More VOC updates and stories around VoC wins and learnings

• Invitations to participate in future ABRs or innovation cycles

• Thought leadership from EAC participants and client advisors

We're just getting started. Let's make Drips the easiest, smartest, and most customer-aligned partner in the space.

It's all about how you say it™ - and how well you listen.

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