Reimagined Starbucks Rewards loyalty program launches with new member benefits

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Starbucks launched its reimagined Starbucks Rewards loyalty program today (March 10), introducing a new structure with three levels - Green, Gold and Reserve - each offering increasingly personalized benefits, premium experiences and greater earning power. Starbucks Rewards members can check their Starbucks app or email to learn their membership level. Members can move up to the next level at any time as they accumulate Stars, and progress toward the next level can be easily tracked in the Starbucks app.

With the launch of the updated program, all members will enjoy new benefits including the first Free Mod Monday on March 16, when every member can receive one free modifier on any handcrafted drink. They will also gain access to the new 60-Star redemption tier offering $2 off any purchase, the ability to accelerate Star earning when digitally reloading $30 or more to a Starbucks Card. To celebrate the launch Starbucks is offering a Triple Star Day on March 11, where members will earn triple Stars on their entire purchase.

Gold and Reserve members will unlock elevated benefits, including an extended period to enjoy their birthday treat, Stars that won't expire, faster Star earning, and access to exclusive experiences.

Starbucks Rewards secret menu beverages

To celebrate the launch, Starbucks is also offering a secret menu beverage for each level, available to order in the Starbucks app for a limited time:

• Green Level: Iced Matcha Latte with strawberry purée and banana cream cold foam, a playful twist that brings bright, fan-favorite flavors to Starbucks signature matcha.

• Gold Level: Iced Caramel Macchiato with toasted coconut cream cold foam and caramel crunch topping, a sophisticated update to an iconic classic.

• Reserve Level: Ube Shaken Espresso with mocha drizzle, ube powder and chocolate cream cold foam, inspired by Ube Tiramisu and crafted to celebrate Reserve members.

Exclusive Reserve member benefits

The top Starbucks Rewards members will achieve Reserve status at launch and will receive a suite of benefits including the chance to get a free, personalized Reserve card. They will also be the first to access the Starbucks Shop, a new online destination offering exclusive Starbucks merchandise such as cups and tumblers, apparel and Starbucks Reserve whole bean coffee.

Reserve Members will also unlock access to exclusive curated, coffee experiences that celebrate Starbucks heritage and craft. The first Global Coffee Experience is a trip for 10 Reserve members and their guests to enjoy a Starbucks journey to Tokyo in fall 2026. The trip will include a visit to the Starbucks Reserve Roastery Tokyo and immersive cultural adventures designed to inspire connection. Details on how to apply will be shared with Reserve members soon.

Reimagined Rewards

The reimagined Starbucks Rewards program reflects a commitment to delivering benefits that matter most to members. Built on extensive member feedback, the updates introduce more meaningful rewards and new ways to engage with loyal customers. This update represents a key milestone in the Back to Starbucks strategy, revitalizing what it means to be a Starbucks Rewards member.