eBay Opens the ’95 Shop, Celebrating 30 Years of Cultural Icons

eBay Opens the '95 Shop, Celebrating 30 Years of Cultural Icons

Press Release

SAN JOSE, Sept. 3, 2025 - eBay today announced the launch of the '95 Shop - a retail experience and online destination featuring the most iconic fashion, collectibles, and motors from the '90s. Curated by actress and '90s icon Sarah Michelle Gellar, the shop celebrates eBay's 30-year legacy of shaping culture, fueling recommerce, and connecting people with the things they love.

Drawing on eBay data, the collection features "greatest hits" that defined the decade and remain cultural staples today - from Jordan XI sneakers and Pokémon cards to vintage Gucci and a '97 Land Rover Defender.

"It's been so fun to see the best of '90s culture take center stage again, particularly as it was such a defining period for me personally," said Sarah Michelle Gellar. "eBay has always been the place to find iconic pieces - from memorable looks to rare collectibles and more. Curating the '95 Shop gave me the chance to spotlight items that defined the decade, including a few signed Buffy treasures."

Shoppers can immerse themselves in '90s nostalgia at the '95 Shop pop-up in New York City or online at https://www.ebay.com/e/sales-events/ebay-30th-95-shop, where they can browse the collection and bid on coveted items. From Pokémon to Prada, fans will find some of the decade's most sought-after grails, with items starting at just 95 cents.

The "greatest hits" represent 30 of the most memorable items from the era that have captured the hearts of collectors for three decades and still top fans' wishlists to this day, including:

• 1995 Karl Lagerfeld for Chanel Rue Cambon Paris Belt: Vintage Chanel is in remarkable demand, illustrated by more than 2,600 searches per hour during the first half of 2025.
• Omega Seamaster Diver 300M: This dive watch reached new heights of fame when it first graced the wrist of James Bond in the '90s. Fast forward to 2025 and "Omega Seamaster" was the top searched model in eBay.com's watches category through the first half of the year.
• 1994-95 Michael Jordan Autographed Bulls M&N White 45 Jersey: Thirty years after his return to basketball, his Airness dominates the collectibles game as the most-searched athlete in eBay's global collectibles category in 2025.
• 1999 Pokémon Charizard Holo 1st Edition Shadowless (PSA 5): Fans are still catching 'em all on eBay, as Pokémon was the most-searched term in eBay.com's collectible category every single month in 2025.
• 1997 Land Rover Defender 90: A symbol of rugged design and enduring cool, the Land Rover Defender 90 remains a cult favorite, with the Land Rover name pulling in more than 2,200 searches per hour in the first half of 2025.
• And more '90s icons to discover, including a few unique Buffy the Vampire Slayer pieces signed by Sarah Michelle Gellar!

Visit the '95 Shop In Person and Online:

• Shoppers can visit the '95 Shop (45 Grand St., New York, NY 10013) on Sept. 4 from 11 a.m. to 7 p.m. ET.
• The seven day online auction of the "greatest hits," each with a starting bid of 95 cents, has begun online and will run through Sept. 9 at 9 a.m. ET, with all proceeds benefiting Make-A-Wish.
• Top eBay fashion and collectibles sellers will also offer an extensive selection of unique finds from the era for immediate purchase at the pop-up, reflecting eBay's unbeatable inventory of fashion, collectibles, and motors.
• Fans that can't join in person can tune into a marathon of eBay Lives on Sept. 3 and 4, including the eBay debut of vintage luxury seller What Goes Around Comes Around and an exclusive drop from sneaker OG and founder of streetwear brand STAPLE Jeff Staple - bid in real time and secure the most covetable items from the decade at https://www.ebay.com/ebaylive/channels/BdpoYdpqKNM8pbVL

About eBay eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2024, eBay enabled more than $75 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit https://www.ebayinc.com.

Topic:Announcements