Leveraging MCP, Hotel Content, and AI Tools to Maximize Direct Bookings

Summary HTNG emphasizes the importance of adapting to AI-driven booking technology. Hoteliers are encouraged to adopt the Model Context Protocol (MCP) to create real-time, direct connections between their systems and AI platforms, like ChatGPT and Perplexity, which are becoming central to trip planning. Leveraging MCP offers advantages such as direct data control, improved AI visibility, and real-time availability, rates, and inventory updates. To enhance their position, hotels should ensure discoverability by allowing reputable bots to crawl their content and integrate structured, high-quality data to engage guests seamlessly.

To remain competitive, hotels must prioritize optimizing their online presence for AI systems, ensuring their content is up-to-date and indexable. By integrating with MCP and leveraging AI tools, hotels can drive direct bookings and strengthen guest relationships. The brief outlines actionable steps, including updating websites, refreshing content, and collaborating with technology partners, to maximize these opportunities and secure a foothold in the evolving landscape of AI-driven travel bookings.