Arketi Group Launches Redesigned Website to Strengthen Member Engagement, Enhance Brand Experience for the Technology Association of Georgia

ATLANTA - Mar. 10, 2025 - Technology Association of Georgia (TAG), the state's largest technology association uniting companies, leaders, and talent across Georgia's innovation economy, launched a redesigned website that delivers a more engaging, intuitive, and modern digital experience for members and the broader community..

Designed and developed by Arketi Group, the refreshed website better expresses TAG's B2B brand and makes it easier to explore membership, events, programs, and leadership initiatives. Updated navigation, streamlined content paths, and a modern visual system help visitors quickly find what they need - whether they're joining TAG, registering for an event, or looking for ways to plug into Georgia's technology ecosystem.
Just as importantly, the new website is built to keep TAG moving at the speed of its community. The platform gives TAG's marketing and communications team the ability to publish updates, launch landing pages, and spotlight timely initiatives with confidence, without relying on specialized IT support. The result is an agile, scalable digital foundation that protects brand consistency while enabling faster, more agile storytelling and promotion.
"Our website is a critical gateway to TAG's mission and community, and this new experience better reflects the leadership and innovation across Georgia's technology ecosystem," said Larry Williams, President & CEO of TAG. "Arketi Group brought the strategy and execution needed to create a site that's easier to use, easier to manage, and built to help our members stay connected. It's a platform that reflects the strength of the community that makes Georgia a global hub of innovation."

As a longtime TAG sponsor, Arketi is proud to support the organization's work building purposeful communities that connect Georgia's technology leaders, companies, and rising talent. That connection provided a strong foundation for an updated digital experience aligned to TAG's goals and audience.

"TAG plays a vital role in accelerating Georgia's tech economy," said Mike Neumeier, APR, CEO, Arketi Group. "This engagement is about creating a high-performance digital platform that elevates TAG's brand, enhances member engagement, and reinforces its leadership across the technology community."

About the Technology Association of Georgia (TAG) The Technology Association of Georgia drives innovation among Georgia's technology community, inspires tech leaders, and fosters inclusivity through four fundamental pillars: connect, promote, influence, and educate. TAG hosts more than 150 events each year and serves as an umbrella organization for 16 professional societies. For more information visit the TAG website at https://www.tagonline.org

About Arketi Group
Arketi Group is building a next-generation B2B agency platform that helps business-to-business technology organizations generate revenue and accelerate growth through both marketplace and workplace communications. This includes capabilities in digital marketing and demand generation, public relations, messaging, branding, culture alignment, employee engagement, and change management - ensuring organizations achieve internal alignment and market impact. Recognized as a Chief Marketer "B2B Top Shop" and "Chief Marketer 200" firm, Arketi serves companies including CHEP, Cox Communications, Fiserv, Novelis, Stryten Energy, and Zyxel Communications. For more information, call 404-451-7832 or visit arketi.com.