Kroll Celebrity Brand Valuation 2024: Virat Kohli Tops List With Brand Value of $231.1 Mn; Ranveer Singh Secures Second Spot at $170.7 Mn

Key Observations Include

• Virat Kohli continues to secure the top spot for this year with a staggering brand value of $231.1 mn, reaffirming his unmatched influence among Indian celebrities.
• Ranveer Singh continues to hold the second position in the list of stars, although his brand value has declined to $170.7 mn this year.
• Shah Rukh Khan retains his third position in 2024 with a total brand value increasing by ~21% to $145.7 mn while Alia Bhatt grabbed the fourth rank this year, with a total brand value of $116.4 mn.
• Sachin Tendulkar soared to the fifth spot in 2024 with a total brand value of $112.2 mn, driven by a significant increase in his number of brand endorsements.
• Other notable movements include the meteoric rise in brand value of Kriti Sanon moving to rank 19; Tamannaah Bhatia moving to rank 21; Jasprit Bumrah moving to rank 22; Ananya Panday moving to rank 25.
• In 2024, Hindi cinema's box office share fell to 39.5% while South Indian cinema surged to 47.7%, underscoring a clear shift in audience preferences.
• Over-the-top (OTT) platforms contribute more than half of total revenues for major releases, even as big-budget spectacles continue to draw crowds to theatres.
• A striking trend was the success of nostalgia-driven re-releases. Bollywood titles like Jab We Met and Tumbbad outperformed their original runs (with re-released collection as % of total collection i.e. ~50% and ~70% respectively), while Tollywood movie Ghilli (with re-released collection as % of total collection is ~35%) drew the same electrifying response as its debut. These re-releases reaffirm the growing power of cinematic nostalgia across industries.
• The future points toward a hybrid model blending theatrical grandeur with digital reach.

Umakanta Panigrahi, Managing Director, Valuation Advisory Services, Kroll said, "In 2024 we witnessed that the future of Indian cinema lies in synergy, indeed, OTT content and theatres complement each other. Audiences can now have the best of both worlds: grand theatrical experiences and intimate storytelling at home. As the industry continues to adapt this hybrid model, it could very well become its strongest era yet. Finally, following a stagnant phase in the cinema business, re-releases have put film theatres back on the map. As a result, cinemas have also definitely re-established their position in the industry as a strong competitor, proving that nothing can replace the feeling of watching a film in a theatre!"

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Source
¹ Previous rank as determined in the nineth edition of this report, titled Brands, Business, Bollywood, published in June 2024.