TruStage Risk Alert: Mergers, Rebranding, Taglines, Logos and Potential Litigation

As credit unions grow through mergers, expansion, or refreshed branding, many choose to update their name, logo, or message. These changes can boost visibility and attract new members, but they also bring legal considerations that can be easy to miss. Rebranding affects more than appearance, touching trademarks, copyrights, contracts, and ownership rights.

Legal issues tied to rebranding can be expensive and disruptive. Disputes over names, logos, or taglines have led some organizations into litigation and forced them to start over. Common risks include trademark conflicts, copyright violations, and unclear ownership of creative work created by outside vendors. Even internal records and vendor agreements may need updates when a brand changes.

With thoughtful planning, these risks can be managed. Knowing where problems may arise and addressing them early helps protect the investment and keep momentum moving forward.

Read the full report for a closer look at common rebranding risks and practical steps to reduce them before they become costly. (User ID/Password required)

If you have a question or would like a more detailed consultation on this potential risk, you can contact Sara Taddeo at [email protected].