AAAA - American Association of Advertising Agencies

07/17/2025 | News release | Distributed by Public on 07/17/2025 11:52

New York Algorithmic Pricing Disclosure Law Goes Into Effect; Litigation Pending

On May 9, 2025, New York Governor Kathy Hochul signed Assembly Bill S3008C , the New York Algorithmic Pricing Disclosure Act, into law. This wide-ranging legislation includes new consumer transparency requirements for personalized algorithmic pricing. A3008 amends New York's deceptive trade practices statute to prohibit the use of personalized algorithmic pricing unless a clear and conspicuous disclosure is provided to the consumer: "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA." The disclosure must be easily visible and understandable and provided alongside every price advertisement or announcement.


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