08/05/2025 | Press release | Archived content
08/05/2025
Ziehl-Abegg CEO Joachim Ley: "Companies Must Create Spaces for Innovation"
With Airstream Insights, Ziehl-Abegg is launching the world's first fully AI-generated specialist podcast dedicated to ventilation technology. The English-language series will be released every two weeks and leverages the opportunities of digitalization to present complex technology in a vivid, comprehensible, and engaging way.
Ventilation technology is a crucial part of our daily lives - though it usually works unnoticed in the background: in data centers, fans ensure reliable climate control; in greenhouses, they regulate humidity; and in processes such as banana ripening or pasta production, they maintain stable, optimal conditions. This is precisely where Ziehl-Abegg's Airstream Insights steps in, providing fascinating insights into where ventilation technology comes into play and the pivotal role it plays in everyday life.
"The topic of artificial intelligence has dominated discussions for years. Now we are moving into concrete implementation," emphasized CEO Joachim Ley. "What matters is creating spaces where new ideas can grow and innovations can be tested. A good example is our innovative network, which actively fosters creative approaches." This network includes successful initiatives such as communication via TikTok, hosting open Social Media Days, organizing international e-sports tournaments, and launching the AI Communication Award. Also part of this network is Rebecca Amlung from Product Management, who produces internal training videos and is now conceptualizing Airstream Insights.
With Airstream Insights, Ziehl-Abegg is breaking entirely new ground in the international B2B market: to date, there is no comparable English-language specialist podcast worldwide focused on ventilation technology, fans, and their applications that is exclusively AI-generated. By doing so, Ziehl-Abegg is seizing a first-mover opportunity and positioning itself clearly as the industry's innovation leader.
The podcast caters to both newcomers and experts, covering a wide range of topics: from fundamentals such as the differences between traditional AC motors and modern EC motors, to in-depth expert discussions on communication protocols (e.g., Modbus). It also highlights the distinctive features and requirements of various applications.
Airstream Insights is fully conceptualized and produced using AI systems. Because deliberate post-editing is avoided, occasional variations in the pronunciation of technical terms may occur - authentic and characteristic of this innovative format. "We are aware that this type of podcast is only the beginning," says Rebecca Amlung. "But our goal is to gain experience and inspire others to embrace AI." CEO Ley adds, "That's why this AI podcast aligns perfectly with our efforts to reward the best solutions for AI in communication through the AI Communication Award."
The podcast is now available every other Wednesday on Spotify, Apple Podcasts, and other major platforms.
About Ziehl-Abegg
Ziehl-Abegg (Künzelsau, Germany) is one of the leading global companies in the field of ventilation, control and drive technology. In the 1950s, Ziehl-Abegg established the basis for modern fan drives: external rotor motors which even today are still seen as state-of-the-art worldwide. Another area of business is electric motors which provide the power, for example, for elevators or medical applications (computer tomography equipment).
The high-tech company has an impressive innovative capability (all figures and statements refer to the year 2024). Ziehl-Abegg employs 2,800 personnel in its production plants in southern Germany. The company has a global workforce of 5,300 spread between 17 production plants, 30 companies and 114 sales locations. The products, approx. 30,000 in all, are sold in more than 100 countries. Turnover totals 893 million euros.
Emil Ziehl founded the company in Berlin in 1910 as a manufacturer of electric motors. After World War II the company's headquarters were relocated to southern Germany. Ziehl-Abegg SE is not a listed company but instead is family-owned.
For more information go to https://www.ziehl-abegg.com/en/