Johnson Brothers Deepens Partnership with Brown-Forman through Johnson Brothers Collective Expansion in Eight States

Johnson Brothers, a leading family-owned distributor of wine, spirits, and beer, today announced an expansion of its partnership with Brown-Forman through the Johnson Brothers Collective. Effective June 1, Brown-Forman will join Johnson Brothers Collective across eight control states: Idaho, Iowa, Montana, North Carolina, Oregon, Utah, West Virginia, and Wyoming.

This expansion builds on the strong foundation between the two organizations and reflects a shared commitment to delivering best-in-class execution in control markets, where coordination, partnership, and local expertise are critical to success.

"Brown-Forman is an exceptional partner, and this expansion reflects the strength of our relationship and the results we're delivering together," said Mark Hubler, CEO, Johnson Brothers. "The Johnson Brothers Collective is purpose-built for control states, and we're proud to bring a model that prioritizes accountability, execution, and strong collaboration with state agencies."

The Johnson Brothers Collective is a stand-alone brokerage model purpose-built for control states, delivering strong early results and positive feedback from supplier partners and state liquor control boards since launching in 2025. The model continues to gain momentum as Johnson Brothers builds toward a best-in-class platform for control-state execution.

"Brown-Forman is extremely pleased to further deepen our relationship with Johnson Brothers," said Robinson Brown IV, Senior Vice President & Managing Director, USA & Canada, Brown-Forman. "By leveraging their commercial execution and local expertise, we are confident we will drive growth and connect even more consumers with our iconic brands. We have seen great success with our expanded partnership this year, and we are excited to continue building on this momentum in the years ahead."

The addition of Brown-Forman further strengthens the Johnson Brothers Collective's growing portfolio and underscores the value of a disciplined, execution-driven approach in these highly regulated environments.

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