Samsung TV Plus Gets a Bold Makeover with an Intelligent, Personalized Experience

Today, August 13, 2025, Samsung TV Plus, a leading FAST (Free Ad-Supported Streaming TV) service with the #1 linear offering, unveiled a transformative upgrade and the reimagination of how viewers discover and enjoy content. With a sleek new interface, smarter navigation, and AI-driven personalization, Samsung TV Plus is setting a new benchmark in intuitive, effortless entertainment.

This upgraded experience introduces a fully personalized home screen and an immersive browsing experience built around what today's viewers crave: less scrolling, more discovery. And, it reaffirms Samsung's leadership in streaming innovation and its commitment to delivering premium TV.

"With AI at the core and a bold new look, this is our smartest and most visually stunning update yet." said Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus. "With these innovations, we not only bring a highly intuitive and personalized experience to FAST, but also bring the true depth and breadth of our high quality programming to life."

Key Features:

• Immersive Browsing Experience: A bold new design and interface simplifies navigation, with rich metadata and high-quality imagery providing clearer context and greater confidence in what to watch.
• Personalized Home Screen: The all-new home screen adapts to your preferences, learning from your viewing and engagement habits to bring the most relevant channels, shows, and genres to the forefront.
• Enhanced Discovery Engine: A turbocharged, machine learning-powered engine that understands your tastes and delivers curated suggestions and top hits, no digging required ¹.
• Linear-to-VOD Integration: Seamlessly move between linear programming and on-demand to watch your way for the ultimate flexibility.
• Live Events Spotlight: Improved discovery for live content like sports, concerts, and breaking news, so viewers never miss a moment.

As one of the most transformative user experience enhancements to date, the new Samsung TV Plus sets a bold new standard for FAST platforms and further strengthens Samsung's leadership in connected home entertainment. Additional press images HERE. For more information on Samsung TV Plus, please visit samsungtvplus.com.