Formula 1® Exhibition lands in Melbourne for its Asia-Pacific debut

The award-winning Formula 1 ® Exhibition will make its long-awaited Asia-Pacific debut when it opens its doors at the world-renowned Melbourne Convention and Exhibition Centre on 29 November 2025.

Following hugely successful runs in Madrid, Vienna, Toronto, London, Buenos Aires, and most recently Amsterdam, where the show was extended due to overwhelming popular demand, Melbourne will become the eighth city to host the critically acclaimed show.

Known for its headline sporting events, food, music and fashion, Melbourne is widely considered to be one of the cultural capitals of the world, and since 1996, the city has been a hub for Formula 1. The Australian Grand Prix remains one of the highlights of the season, and with a long-term agreement until 2035, F1 will continue to race at Albert Park for years to come.

F1 Exhibition will pay homage to Australia's rich motorsport heritage, with the show celebrating former world champions Jack Braham and Alan Jones, past race winners and fan favourites Mark Webber and Daniel Ricciardo, and current World Championship title contender Oscar Piastri.

The show will offer fans the ultimate immersive experience, with exclusive archive content, interviews with sport's biggest icons and historic memorabilia. Other highlights include F1 cars from different eras, interactive installations that showcase the technology behind Formula 1, and a dedicated room that pays homage to Australia's rich racing history and legendary drivers. Fans will also get a chance to race around the iconic Albert Park track in state-of-the-art F1 driving simulators.

The Melbourne edition will see the return of popular experiences, starting in Once Upon A Time In Formula 1, a gallery of previously unpublished photos, films, artefacts and numerous interviews with F1's most famous personalities, taking visitors through some of the most popular and defining moments in F1 history.

Guests then move onto the Design Lab whichgives a rare insight into the development of an F1 race car and shows how the teams design and produce various new components for their cars. The room takes fans inside an F1 factory, and features contributions from Pirelli, Williams Racing, McLaren Racing, Oracle Red Bull Racing, Mercedes AMG Petronas Formula 1 Team, and Stake F1 Team KICK Sauber.

Drivers and Duels tells the stories of legendary drivers and rivalries, with highlights including the Hall of Fame, which features over 60 helmets and the most iconic race suits from Formula 1's 75-year history. Revolution By Design explores the sport's groundbreaking innovations and the future of F1, with contributions from Classic Team Lotus, McLaren, Ferrari, Mercedes AMG Petronas, Honda, and F1 ACADEMY's Managing Director Susie Wolff, plus more.

Visitors then enter Survival where previously unseen remains of parts of Romain Grosjean's burnt out HAAS race car including the steering wheel and a tyre, as well as Romain's boots and gloves from his dramatic 2020 crash in Bahrain will be displayed. The show then reaches its climax at The Pit Wall - a cinematic and immersive experience that allows fans to relive the greatest moments in Formula 1 history.

Details of a seventh room dedicated to the significant contribution Australia has made to motorsport will be revealed in the coming weeks.

Emily Prazer, Chief Commercial Officer at Formula 1, said:

"Every time Formula 1 comes to Melbourne we feel the passion for the sport throughout this amazing city, so it's only fitting for it to be the destination for the first F1 Exhibition in Asia-Pacific. The show celebrates the sport's rich history and Australia's outstanding contribution to Formula 1. I'm really excited for fans to go on an incredible immersive journey through our sport's most memorable moments."

Brad Banducci, CEO of TEG, said:

"We're thrilled to bring the Formula 1 Exhibition to Melbourne: one of the world's most passionate motorsport cities. Australia has long played a vital role in the sport, and we're proud to celebrate that legacy with a world-class exhibition worthy of its racing heritage."

Chair and CEO, Sony Music Australia and New Zealand - Vanessa Picken said:

"Bringing the Formula 1 Exhibition to Australia has been an important initiative for us, and we're pleased to present this global event in Melbourne for its Asia-Pacific debut as part of our MASTERWORKS LIVE! experiential events activities. Formula 1 is known for its strong connection to innovation, storytelling, and technological advancement - themes that align with the focus of Sony Music and MASTERWORKS LIVE! This exhibition offers an in-depth look at the sport's history, technology, and key figures, and we look forward to sharing it with Australian audiences."

Shane Harmon, Managing Director of TEG Experiences, said:

"We're thrilled to bring the Formula 1 Exhibition to Melbourne: one of the world's most passionate motorsport cities. Australia has long played a vital role in the sport, and we're proud to celebrate that legacy with a world-class exhibition worthy of its racing heritage."

Jonathan Linden, Co-CEO of Round Room Live and Producer of The Formula 1® Exhibition said:

"We're excited to launch The Formula 1 Exhibition in the APAC region, with Melbourne as the perfect starting point. Australia's rich motorsport legacy-home to legendary drivers and both historic and modern-day circuits-makes it an ideal location. We can't wait for fans to explore the world of F1 through this immersive and cutting-edge experience."

For more information, and to sign up for the waitlist, visit: https://www.f1exhibition.au