Researchers Hone AI Method to Track “Smart” Vapes with Digital Screens

E-cigarettes, also known as vapes, are battery-operated devices that heat a liquid that typically contains nicotine, an addictive substance. These devices are continually changing, with new flavors, novel device designs, and digital screens. Some of these e-cigarettes - sometimes called "smart vapes"- include built-in games and Bluetooth connectivity that have the potential to gamify the use of nicotine. Many of these devices are marketed online but cannot be easily monitored with existing data sources and methods.

A new study published July 9 in the journal Nicotine and Tobacco Research demonstrates how artificial intelligence (AI) can be used to automatically detect and classify new e-cigarette devices with screens. The study, led by Georgia Tech Research Institute (GTRI) scientists, in collaboration with the CDC Foundation, analyzed publicly available product images from online tobacco retailers.

"Monitoring online e-cigarette marketing is like a game of Whack-A-Mole, with so many new products and features popping up," said Kristy Marynak, PhD, Senior Director for Tobacco Control Initiatives at the CDC Foundation and a study author. "This study shows how machine learning techniques can shed light on the online e-cigarette marketplace and the vast quantities and types of e-cigarette products available."

Read the full article on the Georgia Tech Research Institute news page