Secrets Resorts & Spas and The Skin Deep Launch First-of-Its-Kind Collaboration Focused on Meaningful Connection

CHICAGO (June 10, 2026) - Hyatt Hotels Corporation (NYSE: H) and The Skin Deep, the Emmy Award-winning experience design studio and relationship platform known for its emotional storytelling and card-based conversation games, today announced a first-of-its-kind collaboration between The Skin Deep and Secrets Resorts & Spas, part of Hyatt's Inclusive Collection.

Expected to launch starting in June 2026, the collaboration is designed to elevate the all-inclusive guest journey through thoughtfully integrated digital and physical touchpoints that encourage Secrets guests to slow down, reconnect and create memorable shared experiences while on vacation.

As part of this exclusive experience, guests at participating Secrets Resorts & Spas can enjoy the limited-edition {THE AND} Away, Together Conversation Card Game, created with The Skin Deep, alongside curated digital prompts available through QR codes and the Hyatt Inclusive Collection app.

Designed to unfold naturally throughout the resort journey-from quiet in-suite moments and romantic dinners to cafés, poolside lounges and beachfront settings-the experience encourages couples to slow down, be fully present and engage in deeper, more meaningful conversation. QR codes are thoughtfully placed throughout the resort in natural gathering spaces, allowing guests to seamlessly access digital versions of the card deck in both English and Spanish directly from their phones.

Inspired by The Skin Deep's Emmy Award-winning project {THE AND}, exploring of human relationships, {THE AND} Away, Together transforms everyday vacation moments into intentional opportunities for reflection, curiosity and emotional closeness. Whether sharing a sunrise breakfast, walking along the beach or unwinding together at the end of the day, guests are invited to reconnect in ways that feel authentic, memorable and lasting.

"At Inclusive Collection resorts, we know travelers are increasingly seeking experiences that help them reconnect in more meaningful ways," said Ana Tomicevic, Vice President, Global Brand, Hyatt Inclusive Collection. "Our recent Time Rich survey, completed by Wakefield research found that 31% of couples say they don't spend enough quality time together, while 84% believe time away strengthens their relationship long after returning home. Through our collaboration with The Skin Deep, we're creating intentional experiences that help guests slow down, engage more deeply and make their time together feel even more valuable."

The Skin Deep's first-ever hospitality collaboration will be exclusive to Secrets Resorts & Spas and reflects the growing demand for travel experiences rooted in emotional wellness, intimacy and authentic connection. The collaboration reinforces Secrets Resorts & Spas' commitment to creating elevated and immersive guest experiences that make time together feel more intentional, memorable and valuable.

"Deeper Connection doesn't happen automatically-it happens when people intentionally enter a space of vulnerability, curiosity and presence," said Topaz Adizes, Founder and Executive Director of The Skin Deep. "This collaboration with Secrets Resorts & Spas felt like a natural fit because travel has the unique ability to remove people from the distractions of everyday life and create opportunities for deeper conversation. Together, we designed an experience that encourages couples to move beyond surface-level interaction and reconnect in meaningful ways throughout their stay."

The "{THE AND} AWAY, TOGETHER" experience will feature:

• Custom Connection Card Experiences - Co-branded physical and digital card decks designed exclusively for Secrets Resorts & Spas guests, available through QR-enabled activations and in key resort spaces.
• Embedded Resort Touchpoints - Interactive prompts integrated across the guest journey, including in-room experiences, cafés, elevators, VIP Bali beds, bars and dining venues.
• Signature Romantic Programming - Enhanced romantic dining experiences and curated "Last Bite" dessert moments designed to encourage conversation and connection.
• Digital-First Guest Engagement - Guests will be able to access conversation prompts through mobile-enabled QR codes and digital experiences in both English and Spanish.

The initial pilot phase of the collaboration will launch across select Secrets Resorts & Spas beginning in June 2026, including Secrets Moxché Playa del Carmen and Secrets Akumal Riviera Maya, with additional properties to follow.

The collaboration will also feature recognizable couples intentionally selected for their authentic representation of modern relationship dynamics and emotional storytelling. Featured couples span a range of life stages and experiences-from married couples navigating parenthood and demanding careers to newly engaged partners and LGBTQIA+ voices sharing their unique perspectives on connection, intimacy and partnership.

Featured participants include Olympic gold medalist Shawn Johnson East and former NFL athlete Andrew East, DJ Dante Moreno and beauty personality Taty Cokley, LGBTQIA+ voices Amir Dean and Aamir Hassan, and NFL Super Bowl Champion JuJu Smith-Schuster alongside fitness personality Laura Kruk.

Together, the collaboration aims to create an always-on platform that extends beyond the stay through social storytelling, creator-led content, hosted media experiences and culturally relevant campaigns focused on relationships, intimacy and connection.

In a world that often moves too fast, Secrets Resorts & Spas and The Skin Deep invite guests to rediscover the idea that the most meaningful part of any getaway is not simply where you go, but how you connect while you are there. Through meaningful questions, shared moments and intentional experiences, "{THE AND} Away, Together" encourages couples to turn time away into something lasting - because real connection starts here.

As part of Hyatt's Inclusive Collection-a leader in the all-inclusive segment with more than 150 resorts and over 55,000 rooms across Latin America, the Caribbean, and Europe-Secrets Resorts & Spas continue to set the standard for adults-only luxury travel. Spanning 28 resorts and nearly 11,000 rooms across eight countries, including Mexico, Spain, and the Dominican Republic, the brand is known for its elevated all-inclusive experience, combining romantic beachfront settings, gourmet dining, personalized service, and immersive destination experiences for sophisticated travelers.

To learn more about Secrets Resorts & Spas and the new "{THE AND} AWAY, TOGETHER" experience with The Skin Deep, visit SecretsResorts.com or follow along on social media at @SecretsResorts.

The term "Hyatt" is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.