Auto Care Association Announces 2026 Marketing, Communications Award Winners

ATLANTA - May 13, 2026 - The Auto Care Association today announced the 2026 Auto Care Marketing and Communications Awards winners. The Auto Care Marketing and Communications Awards are the premier recognition for marcomm and advertising campaigns within the automotive aftermarket industry. The awards recognize companies and agencies that have run outstanding advertising, marketing and public relations campaigns in the automotive aftermarket throughout the past year.

The marketing and communications awards cover a range of business-to-consumer and business-to-business categories. The award ceremony took place this morning in front of nearly 1,000 attendees during the association's annual Auto Care Connect event, currently underway in Atlanta, Georgia.

2026 Business-to-Business Award Winners:

• Best 360 Degree Marketing Campaign: Sensata Technologies, AirCheck BLE Launch Campaign
• Best Ad Campaign: BCA Bearings by NTN, BCA Bearings OE Confidence Ad Campaign
• Best Campaign Embracing DEI: dott.®, Aftermarket ALLY
• Digital Content: Mevotech, Service Tips and Best Practices Blog
• Innovative Usage of AI: Standard Motor Products, Inc., Photos and Videos for the Standard Content Library
• Logo Design/Usage: BCA Bearings by NTN, BCA in the BAY Training Program Logo
• Packaging: Sensata Technologies, AirCheck BLE Packaging
• Social Media Campaign: Standard Motor Products, Inc., "Fun Fridays" on Instagram
• Trade Show Booth: LIQUI MOLY USA, SEMA Show Booth
• Training Communications: I-CAR, I-CAR Platinum Tech Campaign
• Use of Online Video: Mevotech, Mevotech YouTube Channel
• Website Design: Autoshop Solutions, Best Automotive Website Design

2026 Business-to-Consumer Awards:

• Ad Campaign: DENSO Products and Services Americas, Inc., PowerEdge "Parts You Can Trust" Campaign
• Best 360 Degree Marketing Campaign: Old World Industries, Guaranteed For What Drives You: Strengthening BlueDEF's Position as America's #1 DEF Brand
• Best Use of Influencer Marketing: Purolator | TRG | Idea Peddler, Purolator 20K
• Digital Ad Campaign: SYLVANIA Automotive and Fitzco, SYLVANIA: Your Future Is Bright
• Mass Media: DENSO Products and Services Americas, Inc., "What Powers You" Ad Campaign
• Outreach to Female Audience: Purolator | TRG | Idea Peddler, Purolator 20K Launch
• Use of Online Video: Gabriel Ride Control, Top Signs of Worn Shocks & Struts Video
• Website Design: Mevotech, TTX Website

Learn more about the Auto Care Association's Marketing and Communications Awards at autocare.org/awards.