FVLCRUM-backed Burrell Communications Group acquires marketing agency Fitzco

Burrell is a Chicago-based multicultural advertising agency.

Iris Dorbian - 24 April 2025

• Fitzco was founded in 1983 by Dave Fitzgerald
• Fitzco's client roster includes such brands as Waymo, Southern Company, Sylvania, Optum and Home Instead
• Burrell was acquired in 2023 by an equity consortium led by Fvlcrum

Burrell Communications Group, which is backed by FVLCRUM, has acquired Fitzco, an Atlanta-based marketing agency.
No financial terms were disclosed.

Burrell is a Chicago-based multicultural advertising agency.

Fitzco was founded in 1983 by Dave Fitzgerald. Fitzco's client roster includes such brands as Waymo, Southern
Company, Sylvania, Optum and Home Instead among several others.

"The acquisition of Fitzco allows us to continue to build upon the capabilities and experience of Burrell," said Marques
Martin, partner at Fvlcrum, in a statement. "We have been very impressed with the team at Fitzco, and believe that the
combination of the two companies will accelerate the growth of the BCG Worldwide platform."

Burrell was acquired in 2023 by an equity consortium led by Fvlcrum.

Burrell Communications Group was founded in 1971 by Tom Burrell.