PATAGONIA ANNOUNCES ‘HUMAN POWERED: THE PATAGONIA SNOW TOUR’

This March, Patagonia will visit four iconic mountain towns in California, Wyoming,

Utah, and British Columbia - bringing free community events, gear repairs, and activations

to support Protect Our Winters.

January, 14 2026 , Ventura, CA - This March, Patagonia is hitting the road for a grassroots

snow tour through four of North America's most beloved mountain towns, bringing together

skiers, snowboarders, and the local snow community for a series of community-driven events,

including gear repairs. Focused on the soulful side of freeskiing and snowboarding, the tour will

stop in Lake Tahoe, CA; Salt Lake City, UT; Jackson Hole, WY; and Revelstoke, BC.

At each stop, Patagonia's ski and snowboard ambassadors will be in town to connect with the

local community, sharing stories, teaching classes, hosting workshops, leading on-mountain

party laps and group rides, and hanging out on and off the hill. Attendees can also take

advantage of gear repairs from Patagonia's expert Worn Wear repair team and their beloved

mobile repair trailer. Pop-up brand activations, giveaways, and swap events can be expected

throughout the weekend.

Most daytime events are free and open to the public, with select evening events available for a

small entry fee. All evening event proceeds will be donated to POW, a nonprofit dedicated to the

protection of winter environments through climate advocacy. Local NGOs will also be present at

each location.

Each tour stop will feature an Ambassador Storytelling Night, where athletes share personal

stories from the mountains, along with film screenings, workshops, and community gatherings

that reflect the heart of the sport beyond competition.

"This tour is about bringing people together in the places that have shaped freeskiing and snowboarding culture," says Jenna Johnson, Patagonia President. "It's grassroots, it's community-focused, and it's about celebrating the connections between people, mountains, and the environments we love."

Tour Stop Dates:

● Tahoe: Friday, March 6 - Sunday, March 8 - Palisades Tahoe Resort, Lake Tahoe, California

● Jackson Hole: Friday, March 13 - Sunday, March 15 - Jackson Hole, Wyoming

● Salt Lake: Friday, March 20 - Sunday, March 22 - Brighton Resort, Salt Lake City, Utah

● Revelstoke: Friday, March 27 - Sunday, March 29 - Revelstoke, British Columbia

What To Expect At Each Stop:

● Ambassador-led group rides & on-mountain party laps

● Storytelling nights & athlete discussions

● "The Terrain Between Your Ears," led by ambassadors Zahan Bilimoria and Connor Ryan

● Gear repairs and swap events (first come, first serve)

● Brand pop-ups, giveaways, and community hangouts

● Learn more about POW, and participate in events supporting their efforts.

For full schedules, event locations, and updates, visit here and and follow along at @patagonia_snow

About Patagonia

We're in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is

an outdoor apparel company based in Ventura, California. As a certified B Corporation and a

founding member of 1% for the Planet, the company is recognized internationally for its product

quality and environmental activism, as well as its contributions of more than $240 million to

environmental organizations. Its unique ownership structure reflects that Earth is its only

shareholder: Profits not reinvested back into the business are paid to Holdfast Collective to

protect the planet.

About Protect Our Winters (POW):

Protect Our Winters is a 501(c)(3) nonprofit that helps passionate outdoor people protect the

places and experiences they love from climate change. Founded in 2007 by professional

snowboarder Jeremy Jones, POW is a community of athletes, scientists, creatives, and

business leaders advancing non-partisan policies that protect our world today and for future

generations. For more information, visit https://www.protectourwinters.org.

Press Images and Tour Posters can be found here.

Press Contacts:

Corey Simpson: [email protected] / Coley Glasgow: [email protected]