Postcard from Auto Shanghai: Let Your Passengers Game While You Drive

To: All drivers with game-loving passengers

From: Auto Shanghai 2025, Shanghai, China | April 23, 2025

Do your passengers fancy playing a AAA-titled PC game in the comfort of your car, powered by your car?

With future software-defined vehicles, that vision is a step closer to reality. In one memorable demo that drew large crowds to the Intel booth here at Auto Shanghai 2025, visitors experienced Intel's in-vehicle AAA-gaming solution powered by the Intel® Automotive SoC platform (Malibou Lake) and an Intel® Arc™ A760A graphics processing unit.

The hardware tech compartmentalized inside the vehicle runs on Intel's unique Linux-in-container technology. It allows carmakers and vehicle cockpit developers to run both Windows-based and Linux-based AAA games on the in-car entertainment displays without any loss in image quality.

The demo in the Intel booth plays on a 4K screen at 60 frames per second - realistic enough to make passengers feel like drivers who need to keep their hands on the wheel at all times.

P.S. Intel Accelerates Software-Defined Vehicles with Next-Gen SoC and Partners | Press Kit: Intel at Auto Shanghai 2025