Land O’Lakes, Inc. and Getty Images Launch Initiative to Challenge Rural Stereotypes

About Getty Images
Getty Images (NYSE: GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world's best photographers and videographers. Getty Images works with almost 600,000 content creators and more than 355 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.

Through its best-in-class creative library and Custom Content solutions, Getty Images helps customers elevate their creativity and entire end-to-end creative process to find the right visual for any need. With the adoption and distribution of generative AI technologies and tools trained on permissioned content that include indemnification and perpetual, worldwide usage rights, Getty Images and iStock customers can use text to image generation to ideate and create commercially safe compelling visuals, further expanding Getty Images capabilities to deliver exactly what customers are looking for.

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About Land O'Lakes, Inc.
Land O'Lakes, Inc., one of America's premier agribusiness and food companies, is a member-owned cooperative with industry-leading operations that span the spectrum from agricultural production to consumer foods. With 2024 annual sales of $16.2 billion, Land O'Lakes is one of the nation's largest cooperatives, ranking 245 on the Fortune 500. Building on a legacy of more than 100 years of operation, Land O'Lakes today operates some of the most respected brands in agribusiness and food production including Land O'Lakes Dairy Foods, Animal Nutrition and WinField United. The company does business in all 50 states and more than 60 countries. Land O'Lakes, Inc. corporate headquarters are located in Arden Hills, Minnesota.

About MRC
The Modern Rural Collective (MRC) is a network of storytellers, marketers and brands with a shared mission. Convened by Land O'Lakes, Inc., MRC is working to inspire a new, shared narrative for all Americans - one rooted in mutual aspiration and authentic representation.
Through tools and strategic collaborations with Getty Images and Imagine Entertainment, MRC is helping to shape the portrayal of rural America, reflecting both its value and values. By elevating the truth and potential of rural communities, MRC fosters cultural understanding and connection across geographies.

Media Contacts
Land O'Lakes
Natalie Long
[email protected]
Getty Images
Alex Lazarou
[email protected]

[1] YouGov https://commercial.yougov.com/rs/464-VHH-988/images/WP-2024-04-US-Rural-Representation-Report.pdf

Image Credit: Getty Images, 2163690736