TikTok unveils new Steve Lacy 'Oh yeah?' In-App Experience

• Fans can unlock an exclusive profile frame, discover exclusive content and celebrate the release of Steve Lacy's highly-anticipated third studio album on TikTok

TikTok is celebrating the release of Steve Lacy's highly-anticipated third studio album, 'Oh yeah?', with a new, dedicated in-app experience, bringing fans even closer to one of music's most distinctive and influential artists.

With more than 2.4 million followers on TikTok, Steve Lacy has built a passionate global community on the platform, where fans have embraced his music, creativity and unmistakable style. Most recently, Steve delighted fans by joining in with one of TikTok's biggest music moments of the summer, sharing his own take on the viral "Du Bist Gut Genug" ("Doobie Scoot Canoe") phenomenon, which itself went viral, with over 5.4m likes.

Launching with the release of the new album today, July 17, the new in-app experience gives fans new ways to discover, celebrate and share 'Oh yeah?' across TikTok.

The campaign includes:

• An in-app hub dedicated to Oh yeah?, bringing together Steve Lacy's latest content and celebrating the new album.
• Exclusive video content from Steve, available only on TikTok.
• Fan Spotlight, where Steve will highlight some of the most creative videos from the TikTok community inspired by his music.
• An exclusive Steve Lacy profile frame which can be unlocked by completing interactive tasks.
• A community challenge, inviting fans around the world to celebrate the album in their own creative way.

Steve Lacy's music has inspired countless creators on TikTok, with fans using his songs to soundtrack everything from fashion edits and photography to comedy, art and everyday moments. The launch of 'Oh yeah?' builds on that long-standing connection, giving fans new ways to engage with the artist and celebrate the arrival of his latest project.

Katrina Kernaghan, Director of Label Partnerships, Americas at TikTok, said: "Steve Lacy has built an incredible community on TikTok by creating music that genuinely inspires creativity and self-expression. Whether fans are discovering his latest tracks, revisiting older favourites or jumping into the latest cultural moments alongside him, they've made TikTok an important part of his journey. We're excited to celebrate the release of Oh yeah? with an experience that gives fans even more ways to connect with Steve, discover exclusive content and join the conversation around this exciting new chapter."

Fans can search 'Steve Lacy' or 'Oh yeah?' on TikTok from today to discover the in-app experience and celebrate the release of the new album together.