3 ways to drive revenue now

With on-going inflation and consumer spending habits shifting, understanding your customers has never been more critical.

The good news? Your customer data contains the insights you need to navigate uncertainty—if you know how to leverage it.

For those using Klaviyo, you have a platform that helps you directly communicate with segments of your audience to address price sensitivity, inventory issues, and more based on their behavioral data.

The economic reality for marketers

Economic uncertainty impacts both businesses and consumers. To continue capturing wallet share amid macroeconomic pressures, you need marketing strategies that demonstrate value and build trust with customers.

Whether it’s using predictive data to anticipate and respond to shifts in consumer behavior, optimizing messaging to reinforce value beyond price (or to transparently explain pricing changes), or doubling down on customer retention and loyalty programs, investing in the right solutions to foster long-term relationships will position your brand to adapt and thrive.

The world around us will always change—but brands that understand and respond to customer needs with precision will have an advantage.

What your customers are telling you

Our future of consumer marketing report revealed some surprising truths about what today’s shoppers value:

• Consistent pricing matters more than discounts: One-third of consumers (33%) cite inconsistent pricing across channels as their biggest frustration, yet only 12% abandoned carts because they were waiting for a discount.
• Product quality equals price in importance: For first-time purchases, customer reviews, pricing, and accurate product descriptions all carry equal weight (25% each) in decision-making.
• Personalization drives loyalty for high-value customers: Consumers who spend over $100 per typical purchase are 10% more likely to value feeling “understood” by brands compared to lower spenders.
• Organic social remains powerful: Nearly one-third (29%) of consumers discover new retail and ecommerce brands through organic social media, making it a critical channel for acquisition.

Using this data to guide us, let’s look at three strategies and case studies to earn a larger share of wallet right now.

Three strategies to thrive during economic uncertainty

1. Don’t cut—consolidate your tech stack

Reducing operating expenses is smart business. But rather than making across-the-board cuts, consider consolidation for better total cost of ownership.

When you consolidate from disparate tech solutions to a B2C CRM, for instance, you can put marketing tactics in place that just weren’t possible before and increase your revenue per recipient.. For example, with customer data flowing into a single source of truth, you can better segment your audience and therefore your messaging to make sure price sensitive customers versus loyal customers are getting the right information for them.

Of course, you can also save on tech costs. When Daily Harvest switched from a fragmented tech stack to a consolidated approach with Klaviyo and Shopify, they reduced tech costs by 18% while saving over 50 developer hours monthly. Their marketing team gained efficiency too—two marketers now run their entire email program, easily pulling segments and building campaigns.

“The biggest difference is really for us as a company,” says YuJin Yong, VP of Digital at Daily Harvest. “Our dev team is very hands-off with Klaviyo.”