ShopBack Pay Launches at ZUS Coffee to Enhance Payment Convenience and Rewards — Powered by Fiuu Payment Gateway

Through this partnership, ZUS Coffee customers can now pay via ShopBack Pay within the ZUS Coffee app, enjoying RM 10 off every transaction with no minimum spend, plus randomised Cashback rewards. This collaboration integrates ShopBack's innovative payment solution with ZUS Coffee's extensive network, creating a new value-driven experience for coffee lovers and marking a significant milestone for both companies as they redefine convenience and rewards in Malaysia's F&B landscape.

This payment solution, powered by Fiuu, Malaysia's largest fintech platform, ensures transactions are processed securely and efficiently. Fiuu's robust infrastructure enables a smooth, hassle-free checkout experience, allowing ZUS Coffee customers to enjoy their purchases with added convenience and peace of mind.

Making everyday purchases rewarding

Vincent Wong, General Manager of ShopBack Malaysia, shared, "We're excited to partner with ZUS Coffee, one of the fastest-growing coffee chains in Malaysia. As the region's leading shopping, rewards, and payments provider, ShopBack is thrilled to bring even more value to our users by enabling them to not only earn Cashback, but also easily offset payments with Cashback earned on their everyday coffee runs. This partnership underscores our commitment to providing Malaysians with smarter ways to shop and pay."

Enhancing customer experience

"We continuously seek ways to enhance the ZUS Coffee experience, and partnering with ShopBack is an excellent opportunity. At ZUS Coffee, we hold that great coffee should be a necessity rather than a luxury. This collaboration aligns perfectly with our dedication to providing our customers with both convenience and outstanding value. This initiative marks another significant advance in our mission to make specialty coffee accessible and affordable for everyone," added Venon Tian, COO of ZUS Coffee.

Innovative solutions to power memorable customer journeys

"Fiuu is proud to play a central role in bringing ZUS Coffee and ShopBack together in this dynamic partnership. As the backbone payment gateway, we've delivered seamless integration and secure, rapid transactions, ensuring a frictionless experience for both brands and their customers. This collaboration not only underscores our dedication to supporting innovative partnerships, but also our commitment to empowering businesses with solutions that create memorable and rewarding customer journeys," said Eng Sheng Guan, CEO of Fiuu.

This partnership is part of ShopBack's ongoing expansion into app-based payments, giving their users more ways to earn rewards and save on a wide variety of purchases. As ShopBack continues to grow within Malaysia's F&B sector, this partnership with ZUS Coffee reinforces its position as a leader in innovative and rewarding payment experiences.