Through its Spirit of Giving philosophy, H-E-B is dedicated to its customers beyond its stores. H-E-B commemorated the store's grand opening with donations totaling $20,000 to local nonprofits. Two gifts of $10,000 each supported Bee Happy, a nonprofit that supports adults with intellectual and developmental disabilities and gives them an opportunity to thrive within their community, and Children's Advocacy Center for Kaufman County, an organization that supports children and families impacted by abuse.

In the DFW area, H-E-B has opened H-E-B stores in Plano, McKinney, Allen, Alliance, Mansfield, Melissa, Prosper, Rockwall, and two stores in Frisco. Additionally, H-E-B has officially announced plans for stores in Irving, Murphy, Mid-Cities, Walsh Ranch, Hillcrest, Carrollton, and Denton. Last year, the retailer also purchased land in Dallas at Hillcrest Road and LBJ Freeway, a site being considered for the company's first H-E-B store in the city of Dallas. The retailer also has opened three Joe V's Smart Shop stores in the DFW area, which include two in Dallas and one store in Irving.

As a multi-format retailer, H-E-B operates Joe V's Smart Shop and Central Market stores throughout Texas, as well as Mi Tienda store formats in Houston. H-E-B also owns Favor Delivery, a fast and convenient delivery service that serves cities across the state.