USDA to Host Webinar Showcasing Market News Resources for Small Meat and Poultry Processors

The U.S. Department of Agriculture (USDA) will host an informational webinar to help small and mid size meat and poultry processors access and use market information available through USDA's Agricultural Marketing Service (AMS). The session will introduce participants to a range of free AMS Market News tools that support business planning, price discovery, and marketing strategies.
The 30-minute webinar will guide processors through key datasets-including wholesale meat reports, direct to consumer pricing trends, and grocery store feature activity-highlighting how this information can be used to understand market dynamics and identify promotional opportunities.

The webinar will be held on Wednesday, July 8, 2026, at 1 p.m. ET. Register in advance.

Webinar Topics

Wholesale Meat Data

Participants will learn to navigate AMS wholesale price dashboards-such as the Beef Wholesale Price Update, Weekly Pork Price Summary, and Lamb Board Reports-and to interpret Livestock Mandatory Reporting (LMR) data, including relative pricing of wholesale cuts.
Beef Wholesale Price Update | Weekly Pork Price Summary | Lamb Board Reports | LMR Meat reports

Direct to Consumer Price Reports

Reports on specialty and niche meats-including Grass Fed Beef, Pasture Raised Pork, Grass Fed Lamb & Goat, Pasture Raised Poultry, and monthly Bison-will be covered, offering insight into retail prices, carcass values, and processing fees across emerging and specialty markets.

Grass Fed Beef | Pasture Raised Pork | Grass Fed Lamb & Goat | Pasture Raised Poultry | Bison (Monthly)

Grocery Store Feature Activity

Weekly feature activity reports for major proteins-including Beef, Pork, Lamb, Goat, Veal, Turkey, and Chicken-will be presented, along with a discussion of how seasonality and retail promotions influence demand, pricing, and planning cycles.
Beef | Pork | Lamb | Goat | Veal | Turkey | Chicken

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